Nt1330 Final Exam
Web200 Final Exam 2012
Student Name_________________________
True/False
Indicate whether the statement is true or false.
____ 1. The USENET was the earliest of the networks that eventually combined to become what we now call the Internet.
____ 2. E-mail was born in 1972 when a researcher wrote a program that could send and receive messages over the Defense Department network.
____ 3. The set of rules for delivering Web page files over the Internet is in a protocol called the Hypertext Transfer Protocol (HTTP).
____ 4. The term cascading is used because designers can apply many style sheets to the same Web page, one on top of the other.
____ 5. In a virtual world, companies can convey a large part of their message by …show more content…
the way they construct buildings and design their floor space.
____ 6. Media selection can be critical for an online firm because it does not have a physical presence.
____ 7. On the Web, retailers can provide separate virtual spaces for different market segments.
____ 8. “Clickwords” is a term for words used to prompt a visitor to stay and investigate the products or services offered on a site.
____ 9. The reason that one-to-one marketing and usage-based segmentation are so valuable is that they help to strengthen companies’ relationships with their customers.
____ 10. The cost of acquiring a new customer is less than the cost of retaining one.
____ 11. A banner ad is a small rectangular object on a Web page that displays a stationary or moving graphic without a hyperlink to the advertiser.
____ 12. Branded products are more difficult to advertise and promote.
____ 13. The fees charged for domain name hosting are much higher than those for hosting an active Web site.
____ 14. A purchasing or logistics strategy that works this year may not work next year.
____ 15. Businesses make a distinction between direct and indirect materials.
____ 16. FedEx and UPS have freight-tracking available to their customers.
____ 17. ANSI does not set standards, but it maintains procedures for the development of national standards and accredits committees that follow those procedures.
____ 18. In the past, most VANs did not require an enrollment fee.
____ 19. Virtual communities began online after the Internet was in general use.
____ 20. In a double auction, buyers and sellers each submit combined price-quantity bids to an auctioneer.
____ 21. In sealed-bid auctions, bidders submit their bids independently and the bidders typically share information with each other.
____ 22. In industries where there is a high degree of competition among suppliers, reverse auctions can be an efficient way to conduct and manage the price bidding that would naturally occur in that market.
____ 23. A business cannot commit a tortious act simply by selling a product that causes harm to a buyer.
____ 24. Any contract for the sale of goods includes implied warranties.
____ 25. If an idea cannot be separated from its expression in a work, that idea cannot be copyrighted.
Multiple Choice
Identify the choice that best completes the statement or answers the question.
____ 1. A(n) ____ is like a separate, covered commuter lane on a highway (the Internet) in which passengers are protected from being seen by the vehicles traveling in the other lanes.
a.
VPN
c.
extranet
b.
IP wrapper
d.
IAP
____ 2. The ____ numbering system uses 16 characters.
a.
hexadecimal
c.
binary
b.
decimal
d.
ASCII
____ 3. The purpose of a(n) ____ is to respond to requests for Web pages from Web clients.
a.
URL
c.
Web server
b.
e-mail
d.
top-level domain
____ 4. A newer e-mail protocol that performs the same basic functions as POP, but includes additional features, is known as ____.
a.
IMAP
c.
POPI
b.
SMTP
d.
IPOP
____ 5. ____ lets users create and manipulate e-mail folders and individual e-mail messages while the messages are still on the e-mail server.
a.
POP
c.
IMAP
b.
SMTP
d.
MIME
____ 6. The combination of the protocol name and the domain name is called the ____.
a.
URT
c.
URL
b.
URO
d.
HTTP
____ 7. HTML was developed by ____.
a.
ARPANET
c.
Ted Nelson
b.
NSF
d.
Tim Berners-Lee
____ 8. ____ are sets of words that are assigned to specific IP addresses.
a.
Domain names
c.
Octets
b.
URLs
d.
Piconets
____ 9. One problem that the Web presents for clothing retailers of all types is that ____.
a.
customers are unwilling to buy clothing on-line
b.
color settings on computer monitors vary widely
c.
the Web catalog revenue model is not flexible
d.
online retail sales are not cost effective
____ 10. The New York Times and The Wall Street Journal use the ____ revenue model.
a.
advertising-subscription mixed
c.
fee-for-service
b.
advertising-supported
d.
information sales
____ 11.
The greatest concerns that most people have when they consider moving their financial transactions to the Web are ____ and reliability.
a.
service
c.
stickiness
b.
security
d.
control
____ 12. Channel conflict is also referred to as ____.
a.
Web conflict
c.
cannibalization
b.
account aggregation
d.
addressable media
____ 13. Two pioneers of usability testing are ____ and Jakob Nielsen.
a.
Charles Smith
c.
Christopher Locke
b.
Ben Shneiderman
d.
Aaron Montgomery
____ 14. Customers who return to the site one or more times after making their first purchases are called ____.
a.
sponsors
c.
shoppers
b.
retained customers
d.
crawlers
____ 15. A ____ coordinates ad sharing so that other sites run one company’s ad while that company’s site runs other exchange members’ ads.
a.
banner exchange network
c.
banner replacement network
b.
banner discount network
d.
banner link network
____ 16. Some Web pages have banner ads that continue to load and reload as long as the page is open in the visitor’s Web browser. Each time the banner ad loads is a(n) ____.
a.
view
c.
impression
b.
count
d.
click
____ 17. Technology-enabled relationship management is often called
____.
a.
relationship management
b.
customer relationship management
c.
automated relationship management
d.
domain name management
____ 18. Researchers Jeffrey Rayport and John Sviolka distinguish between commerce in the physical world, and commerce in the information world, which they term the ____.
a.
marketspace
c.
marketstore
b.
marketplace
d.
marketmall
____ 19. One of the key elements of a brand is ____.
a.
marketspace
c.
perceived value
b.
style
d.
micromarketing
____ 20. According to Ted Leonhardt and Bill Faust, a ____ is an emotional shortcut between a company and its customer.
a.
marketing mix
c.
banner ad
b.
brand
d.
product
____ 21. Companies have traditionally used ____ appeals in their advertising and promotion efforts to establish and maintain brands.
a.
permitted
c.
rational
b.
perceived
d.
emotional
____ 22. A(n) ____ saves the expense of handling inventory, advertising and promoting the product, and processing the transaction.
a.
affiliate
c.
sponsor
b.
partner
d.
Web site
____ 23. ____ generally includes all purchasing activities, plus the monitoring of all elements of purchase transactions.
a.
Procurement
c.
Distribution
b.
Logistics
d.
Sales
____ 24. One common support activity that underlies multiple primary activities is ____.
a.
record-keeping
c.
training
b.
auditing
d.
regulation
____ 25. One trend that is becoming clear in purchasing, logistics, and support activities is the shift away from hierarchical structures toward ____ structures.
a.
vertical
c.
network
b.
horizontal
d.
matrix
____ 26. The ____ has been the coordinating body for standards in the U.S. since 1918.
a.
ACM
c.
ANSI
b.
IEEE
d.
DPMA
____ 27. EDI on the Internet is also called ____.
a.
open EDI
c.
online EDI
b.
closed EDI
d.
digital EDI
____ 28. The major issue that most companies must deal with in forming supply chain alliances is developing ____.
a.
standard procedures
c.
network relationships
b.
open communication channels
d.
trust
____ 29. A ____ is a marketplace that provides auctions, request for quote postings, and other features to companies that want to operate their own marketplaces.
a.
private store
c.
private exchange
b.
customer portals marketplace
d.
private company marketplace
____ 30. ____ were computers that allowed users to connect through modems (using dial-up connections through telephone lines) to read and post messages in a common area.
a.
Electronic social systems
c.
IRC systems
b.
Bulletin chat systems
d.
Bulletin board systems
____ 31. A(n) ____ site is a Web site that allows individuals to create and publish a profile, create a list of other users with whom they share a connection (or connections), control that list, and monitor similar lists made by other users.
a.
social commerce
c.
social networking
b.
electronic commerce
d.
social medium
____ 32. The 18th century saw the birth of two British auction houses, ____ in 1744 and Christie's in 1766.
a.
William's
c.
Vickrey's
b.
Sotheby's
d.
Tiffany
____ 33. In ____ auctions, bidders submit their bids independently and are usually prohibited from sharing information with each other.
a.
sealed-bid
c.
open-outcry
b.
closed-bid
d.
secure-bid
____ 34. The Chicago Board of Trade conducts ____ auctions of commodity futures and stock options.
a.
first-price sealed-bid
c.
open-outcry double
b.
sealed-bid double
d.
second-price sealed-bid
____ 35. The New York Stock Exchange conducts ____ auctions of stocks and bonds in which the auctioneer, called a specialist, manages the market for a particular stock or bond issue.
a.
sealed-bid double
c.
open-cry double
b.
first-price sealed
d.
second-price sealed-bid
____ 36. Existing auction sites, such as eBay, are inherently more valuable to customers than new auction sites. This is called a(n) ____.
a.
opt-in effect
c.
lock-out effect
b.
lock-in effect
d.
opt-out effect
____ 37. Large companies sometimes have ____ who find buyers for unusable inventory items.
a.
liquidation specialists
c.
accountants
b.
inventory specialists
d.
auditors
____ 38. Smaller businesses often sell their unusable and excess inventory to ____, which are firms that find buyers for these items.
a.
inventory specialists
c.
inventory removal services
b.
liquidation brokers
d.
secondary marketers
____ 39. Companies, called ____ take an item and create an online auction for that item, handle the transaction, and remit the balance of the proceeds after deducting a fee.
a.
auction consignment services
c.
sniping brokers
b.
liquidation brokers
d.
escrow services
____ 40. ____ mark the range of culture and reach of applicable laws very clearly.
a.
Territorial borders
c.
Ethical standards
b.
Culture lines
d.
Online borders
____ 41. ____ is a form of control over physical space and the people and objects that reside in that space, and is a defining characteristic of statehood.
a.
Ethics
c.
Legitimacy
b.
Culture
d.
Power
____ 42. The level of power asserted by a government is limited to that which is accepted by the culture that exists within its ____ boundaries.
a.
ethical
c.
geographic
b.
cultural
d.
virtual
____ 43. ____ is the idea that those subject to laws should have some role in formulating them.
a.
Jurisdiction
c.
Legitimacy
b.
Effect
d.
Notice
____ 44. ____ is a court's authority to decide a particular type of dispute.
a.
Jurisdiction
c.
Subject-matter jurisdiction
b.
Personal jurisdiction
d.
Notice
____ 45. A(n) ____ is the expression of willingness to take an offer, including all of its stated terms.
a.
judicial comity
c.
acceptance
b.
tort
d.
consideration
____ 46. A(n) ____ can be formed by two or more parties that act as if a contract exists, even if no contract has been written and signed.
a.
offer
c.
subordinate contract
b.
implied contract
d.
virtual contract
____ 47. A ____ statement is a statement that is false and that injures the reputation of another person or company.
a.
defamatory
c.
deceptive
b.
fraudulent
d.
critical
____ 48. If a statement injures the reputation of a product or service instead of a person, it is called ____.
a.
defamatory
c.
product disparagement
b.
product defamation
d.
company defamation
____ 49. In a(n) ____ policy approach, the company collecting the information does not use the information for any other purpose unless the customer specifically chooses to allow that use.
a.
opt-out
c.
fair use
b.
implied
d.
opt-in
____ 50. A(n) ____ is assessed on the amount of value added at each stage of production.
a.
VAT
c.
property tax
b.
import tariff
d.
transaction tax
Student Name_________________________
True/False
Indicate whether the statement is true or false.
____ 1. The USENET was the earliest of the networks that eventually combined to become what we now call the Internet.
____ 2. E-mail was born in 1972 when a researcher wrote a program that could send and receive messages over the Defense Department network.
____ 3. The set of rules for delivering Web page files over the Internet is in a protocol called the Hypertext Transfer Protocol (HTTP).
____ 4. The term cascading is used because designers can apply many style sheets to the same Web page, one on top of the other.
____ 5. In a virtual world, companies can convey a large part of their message by …show more content…
the way they construct buildings and design their floor space.
____ 6. Media selection can be critical for an online firm because it does not have a physical presence.
____ 7. On the Web, retailers can provide separate virtual spaces for different market segments.
____ 8. “Clickwords” is a term for words used to prompt a visitor to stay and investigate the products or services offered on a site.
____ 9. The reason that one-to-one marketing and usage-based segmentation are so valuable is that they help to strengthen companies’ relationships with their customers.
____ 10. The cost of acquiring a new customer is less than the cost of retaining one.
____ 11. A banner ad is a small rectangular object on a Web page that displays a stationary or moving graphic without a hyperlink to the advertiser.
____ 12. Branded products are more difficult to advertise and promote.
____ 13. The fees charged for domain name hosting are much higher than those for hosting an active Web site.
____ 14. A purchasing or logistics strategy that works this year may not work next year.
____ 15. Businesses make a distinction between direct and indirect materials.
____ 16. FedEx and UPS have freight-tracking available to their customers.
____ 17. ANSI does not set standards, but it maintains procedures for the development of national standards and accredits committees that follow those procedures.
____ 18. In the past, most VANs did not require an enrollment fee.
____ 19. Virtual communities began online after the Internet was in general use.
____ 20. In a double auction, buyers and sellers each submit combined price-quantity bids to an auctioneer.
____ 21. In sealed-bid auctions, bidders submit their bids independently and the bidders typically share information with each other.
____ 22. In industries where there is a high degree of competition among suppliers, reverse auctions can be an efficient way to conduct and manage the price bidding that would naturally occur in that market.
____ 23. A business cannot commit a tortious act simply by selling a product that causes harm to a buyer.
____ 24. Any contract for the sale of goods includes implied warranties.
____ 25. If an idea cannot be separated from its expression in a work, that idea cannot be copyrighted.
Multiple Choice
Identify the choice that best completes the statement or answers the question.
____ 1. A(n) ____ is like a separate, covered commuter lane on a highway (the Internet) in which passengers are protected from being seen by the vehicles traveling in the other lanes.
a.
VPN
c.
extranet
b.
IP wrapper
d.
IAP
____ 2. The ____ numbering system uses 16 characters.
a.
hexadecimal
c.
binary
b.
decimal
d.
ASCII
____ 3. The purpose of a(n) ____ is to respond to requests for Web pages from Web clients.
a.
URL
c.
Web server
b.
d.
top-level domain
____ 4. A newer e-mail protocol that performs the same basic functions as POP, but includes additional features, is known as ____.
a.
IMAP
c.
POPI
b.
SMTP
d.
IPOP
____ 5. ____ lets users create and manipulate e-mail folders and individual e-mail messages while the messages are still on the e-mail server.
a.
POP
c.
IMAP
b.
SMTP
d.
MIME
____ 6. The combination of the protocol name and the domain name is called the ____.
a.
URT
c.
URL
b.
URO
d.
HTTP
____ 7. HTML was developed by ____.
a.
ARPANET
c.
Ted Nelson
b.
NSF
d.
Tim Berners-Lee
____ 8. ____ are sets of words that are assigned to specific IP addresses.
a.
Domain names
c.
Octets
b.
URLs
d.
Piconets
____ 9. One problem that the Web presents for clothing retailers of all types is that ____.
a.
customers are unwilling to buy clothing on-line
b.
color settings on computer monitors vary widely
c.
the Web catalog revenue model is not flexible
d.
online retail sales are not cost effective
____ 10. The New York Times and The Wall Street Journal use the ____ revenue model.
a.
advertising-subscription mixed
c.
fee-for-service
b.
advertising-supported
d.
information sales
____ 11.
The greatest concerns that most people have when they consider moving their financial transactions to the Web are ____ and reliability.
a.
service
c.
stickiness
b.
security
d.
control
____ 12. Channel conflict is also referred to as ____.
a.
Web conflict
c.
cannibalization
b.
account aggregation
d.
addressable media
____ 13. Two pioneers of usability testing are ____ and Jakob Nielsen.
a.
Charles Smith
c.
Christopher Locke
b.
Ben Shneiderman
d.
Aaron Montgomery
____ 14. Customers who return to the site one or more times after making their first purchases are called ____.
a.
sponsors
c.
shoppers
b.
retained customers
d.
crawlers
____ 15. A ____ coordinates ad sharing so that other sites run one company’s ad while that company’s site runs other exchange members’ ads.
a.
banner exchange network
c.
banner replacement network
b.
banner discount network
d.
banner link network
____ 16. Some Web pages have banner ads that continue to load and reload as long as the page is open in the visitor’s Web browser. Each time the banner ad loads is a(n) ____.
a.
view
c.
impression
b.
count
d.
click
____ 17. Technology-enabled relationship management is often called
____.
a.
relationship management
b.
customer relationship management
c.
automated relationship management
d.
domain name management
____ 18. Researchers Jeffrey Rayport and John Sviolka distinguish between commerce in the physical world, and commerce in the information world, which they term the ____.
a.
marketspace
c.
marketstore
b.
marketplace
d.
marketmall
____ 19. One of the key elements of a brand is ____.
a.
marketspace
c.
perceived value
b.
style
d.
micromarketing
____ 20. According to Ted Leonhardt and Bill Faust, a ____ is an emotional shortcut between a company and its customer.
a.
marketing mix
c.
banner ad
b.
brand
d.
product
____ 21. Companies have traditionally used ____ appeals in their advertising and promotion efforts to establish and maintain brands.
a.
permitted
c.
rational
b.
perceived
d.
emotional
____ 22. A(n) ____ saves the expense of handling inventory, advertising and promoting the product, and processing the transaction.
a.
affiliate
c.
sponsor
b.
partner
d.
Web site
____ 23. ____ generally includes all purchasing activities, plus the monitoring of all elements of purchase transactions.
a.
Procurement
c.
Distribution
b.
Logistics
d.
Sales
____ 24. One common support activity that underlies multiple primary activities is ____.
a.
record-keeping
c.
training
b.
auditing
d.
regulation
____ 25. One trend that is becoming clear in purchasing, logistics, and support activities is the shift away from hierarchical structures toward ____ structures.
a.
vertical
c.
network
b.
horizontal
d.
matrix
____ 26. The ____ has been the coordinating body for standards in the U.S. since 1918.
a.
ACM
c.
ANSI
b.
IEEE
d.
DPMA
____ 27. EDI on the Internet is also called ____.
a.
open EDI
c.
online EDI
b.
closed EDI
d.
digital EDI
____ 28. The major issue that most companies must deal with in forming supply chain alliances is developing ____.
a.
standard procedures
c.
network relationships
b.
open communication channels
d.
trust
____ 29. A ____ is a marketplace that provides auctions, request for quote postings, and other features to companies that want to operate their own marketplaces.
a.
private store
c.
private exchange
b.
customer portals marketplace
d.
private company marketplace
____ 30. ____ were computers that allowed users to connect through modems (using dial-up connections through telephone lines) to read and post messages in a common area.
a.
Electronic social systems
c.
IRC systems
b.
Bulletin chat systems
d.
Bulletin board systems
____ 31. A(n) ____ site is a Web site that allows individuals to create and publish a profile, create a list of other users with whom they share a connection (or connections), control that list, and monitor similar lists made by other users.
a.
social commerce
c.
social networking
b.
electronic commerce
d.
social medium
____ 32. The 18th century saw the birth of two British auction houses, ____ in 1744 and Christie's in 1766.
a.
William's
c.
Vickrey's
b.
Sotheby's
d.
Tiffany
____ 33. In ____ auctions, bidders submit their bids independently and are usually prohibited from sharing information with each other.
a.
sealed-bid
c.
open-outcry
b.
closed-bid
d.
secure-bid
____ 34. The Chicago Board of Trade conducts ____ auctions of commodity futures and stock options.
a.
first-price sealed-bid
c.
open-outcry double
b.
sealed-bid double
d.
second-price sealed-bid
____ 35. The New York Stock Exchange conducts ____ auctions of stocks and bonds in which the auctioneer, called a specialist, manages the market for a particular stock or bond issue.
a.
sealed-bid double
c.
open-cry double
b.
first-price sealed
d.
second-price sealed-bid
____ 36. Existing auction sites, such as eBay, are inherently more valuable to customers than new auction sites. This is called a(n) ____.
a.
opt-in effect
c.
lock-out effect
b.
lock-in effect
d.
opt-out effect
____ 37. Large companies sometimes have ____ who find buyers for unusable inventory items.
a.
liquidation specialists
c.
accountants
b.
inventory specialists
d.
auditors
____ 38. Smaller businesses often sell their unusable and excess inventory to ____, which are firms that find buyers for these items.
a.
inventory specialists
c.
inventory removal services
b.
liquidation brokers
d.
secondary marketers
____ 39. Companies, called ____ take an item and create an online auction for that item, handle the transaction, and remit the balance of the proceeds after deducting a fee.
a.
auction consignment services
c.
sniping brokers
b.
liquidation brokers
d.
escrow services
____ 40. ____ mark the range of culture and reach of applicable laws very clearly.
a.
Territorial borders
c.
Ethical standards
b.
Culture lines
d.
Online borders
____ 41. ____ is a form of control over physical space and the people and objects that reside in that space, and is a defining characteristic of statehood.
a.
Ethics
c.
Legitimacy
b.
Culture
d.
Power
____ 42. The level of power asserted by a government is limited to that which is accepted by the culture that exists within its ____ boundaries.
a.
ethical
c.
geographic
b.
cultural
d.
virtual
____ 43. ____ is the idea that those subject to laws should have some role in formulating them.
a.
Jurisdiction
c.
Legitimacy
b.
Effect
d.
Notice
____ 44. ____ is a court's authority to decide a particular type of dispute.
a.
Jurisdiction
c.
Subject-matter jurisdiction
b.
Personal jurisdiction
d.
Notice
____ 45. A(n) ____ is the expression of willingness to take an offer, including all of its stated terms.
a.
judicial comity
c.
acceptance
b.
tort
d.
consideration
____ 46. A(n) ____ can be formed by two or more parties that act as if a contract exists, even if no contract has been written and signed.
a.
offer
c.
subordinate contract
b.
implied contract
d.
virtual contract
____ 47. A ____ statement is a statement that is false and that injures the reputation of another person or company.
a.
defamatory
c.
deceptive
b.
fraudulent
d.
critical
____ 48. If a statement injures the reputation of a product or service instead of a person, it is called ____.
a.
defamatory
c.
product disparagement
b.
product defamation
d.
company defamation
____ 49. In a(n) ____ policy approach, the company collecting the information does not use the information for any other purpose unless the customer specifically chooses to allow that use.
a.
opt-out
c.
fair use
b.
implied
d.
opt-in
____ 50. A(n) ____ is assessed on the amount of value added at each stage of production.
a.
VAT
c.
property tax
b.
import tariff
d.
transaction tax