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Nucor Corporation

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Nucor Corporation
Week Four

1. Read the following from the textbook and be prepared to discuss in class:

Chapter 9: Diversification: Strategies for Managing a Group of Businesses.

Chapter 10: Strategy, Ethics, and Social Responsibility.

Chapter 11: Building an Organization Capable of Good Strategy Execution.

2. Perform Decision Fifth Round for Year 15 of the Business Strategy Game.

4. Prepare a written case study in APA format on, and be prepared to discuss in class the case study: “Nucor Corporation: Competing Against Low-Cost Imports” Case on page C-193. Use the following questions to perform your case study.

“Nucor Corporation: Competing Against Low-Cost Steel Imports” case 10 page C-193 case study Assignment Questions:

1. What are the primary competitive forces impacting U.S. steel producers in general and the producers like Nucor that make new steel products via recycling scrap steel in particular? Please do a five-forces analysis to support your answer. The steel industry is characterized by a number of dominant traits. First and foremost, the industry is highly competitive. The low level of product differentiation causes the industry to be extremely low-cost oriented. Essentially, the company that can provide buyers with the lowest cost will usually win out. Because of this, it is very important to be well established and big in size. The large companies will be able to obtain larger contracts which will greatly help them to increase in growth. Furthermore, the industry is very economy dependant. Economy cycles play a major role in industry success and will be touched on more later. Lastly, the industry is global. Buyers will purchase both internationally and domestically depending on price. Imported steel into the United States is very common and greatly threatens U.S. steel producers, such as Nucor. The industry is currently at a point of maturity in its life cycle. However, it appears as

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