Nucor Strategic Issue

copyright - University of Dayton students - angie, nancy, lisette, kim, bob

Contents
1. Identification of a Significant Strategic Issue 3
2. Analysis 4
2.1 General/ External environment 4
2.2 Industry environment 6
2.3 Segment analysis/ Strategic groups 8
2.4 Competitive dynamics 8
2.5 Business level strategy 9
2.6 Value 10
2.7 Internal environment 11
2.8 Value chain and value proposition 15
2.9 Corporate level strategy 16
2.10 Mechanisms 17
3. Identification and Evaluation of Alternate Courses of Action for Resolution 18
4. Recommendations and Justifications for Alternative Courses of Action 18
5. Plan for Implementation 18

1. Identification of a Significant Strategic Issue

(Nucor distinguishes itself from the rest of the steel industry with its use of scrap steel, a fact that makes Nucor the largest recycler in the nation.[25] Furthermore, the company uses modern steel making techniques allowing Nucor to employ fewer workers. The workers that Nucor does employ are all independent of unions; these workers have a vested interested in the productivity of the company because a significant portion of their compensation is based on their own productivity.[26] In addition, Nucor has recently focused heavily on acquisitions to increase production capacity and to make the company more competitive in the global market.[27]

| | |Total Global |Total Sales |Cost of Sales |Operating |% |
| | |Steel | | |Income |Gr|
| | |Production | | | |os|
| | | | | | |s |
| | |