Nutraceuticals Market in India 2014 | Research Report

Netscribes latest market research report titled Nutraceuticals Market in India 2014 states that the increasing shift towards preventive medication, backed by the growing purchasing power of Indian consumers, is fueling growth in the market. The nutraceutical sector can be categorized into three broad segments - dietary supplements, functional food and functional beverages. Dietary supplements have witnessed a consistent rise in demand owing to the increasing health consciousness prevalent among individuals, particularly the growing Indian middle class population. Probiotics market is at a nascent stage. However, it is one of the most promising categories under the functional food segment and has huge growth potential in the near future, driven by the growing interests of consumers as well as market players. Modern day on-the-go lifestyles of Indian consumers have also promoted the growing use of functional beverages such as energy drinks and fortified juices.

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People today are becoming more prone to consuming immunity-enhancing food supplements and wellness related products. This is promoting the growth of the nutraceuticals market with players diversifying into production of various new categories of products. Ayurvedic nutraceuticals, cosmeceuticals and nanoceuticals are some of the emerging products in the market. Currently, there is a good mix of pharmaceutical and food companies present in the market. With time, consumers have emerged as being more conscious about their health and how they look and feel, thus providing tremendous growth prospects for the market, which players can capitalize upon.

Coverage
Types of nutraceuticals - dietary supplement, functional food and beverage with special focus on probiotics
Overview of nutraceuticals market in India and market size data over FY2012 to FY2018
Overview of probiotics market in India and market size data over 2011 to 2018
Nutraceuticals market segment data for 2012
Probiotics market segment data for 2012

Why Buy
Gain a complete picture of the development, current market situation and future growth potential of the nutraceuticals market in India till 2018
Identify the segments with growth potential, and develop marketing, market-entry, market expansion, and other business strategies
Attain knowledge on the comprehensive value chain and contribution to the ex-factory cost
Strategize business models with a holistic understanding of the trends and developments driving the nutraceutical market
Position yourself to gain maximum advantage by strategizing business models with a complete understanding of the business structures and strategies of competitors