Nutrimix
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“Nutrimix” Project of Child-In-Need Institute
Problem Statement:
“Nutrimix” is a low-cost nutrition supplement developed by CINI to help reduce the problem of malnutrition. CINI plans to convert the NUTRIMIX arm to a for-profit social business venture to make it more sustainable.
Objective: Develop a business plan for the for-profit business including exploring marketing opportunities for the newly formed business product.
Intended Methodology:
The project looks at achieving the objective by first studying the various aspects of the current business model, analysing the various issues, making competitor analysis based on product, price, promotion & place and then proposing the business plan for the “Nutrimix” project. The below mentioned issues would constitute the primary areas we plan to look at but can also be extended as the project progresses based on the relevance of the issues towards the achievement of the goal. 1) Primary research: Questionnaire, Focus Group Discussions a) Questionnaire for SHG’s Women:
Sample Questions: * What is their motivation for getting involved with the current product? * Is it money or social service? * What is the current way of selling to customers? * Are customers happy? * What do customers generally ask for? * Are customers generally satisfied with the product? * How many product sales per month? And Expected earnings for increased efforts? * How much time they can devote? b) Focus Group Discussion:
The current customers and the SHG’s people can be initially approached for Focus Group Discussions. Based on the target segment of customers identified for the product, this can be extended to those customers as well. Discussion would be in Bengali and there would be one moderator (most probably from CINI).
The discussion can be about the perception about the product, price, promotion, packaging, marketing,
“Nutrimix” Project of Child-In-Need Institute
Problem Statement:
“Nutrimix” is a low-cost nutrition supplement developed by CINI to help reduce the problem of malnutrition. CINI plans to convert the NUTRIMIX arm to a for-profit social business venture to make it more sustainable.
Objective: Develop a business plan for the for-profit business including exploring marketing opportunities for the newly formed business product.
Intended Methodology:
The project looks at achieving the objective by first studying the various aspects of the current business model, analysing the various issues, making competitor analysis based on product, price, promotion & place and then proposing the business plan for the “Nutrimix” project. The below mentioned issues would constitute the primary areas we plan to look at but can also be extended as the project progresses based on the relevance of the issues towards the achievement of the goal. 1) Primary research: Questionnaire, Focus Group Discussions a) Questionnaire for SHG’s Women:
Sample Questions: * What is their motivation for getting involved with the current product? * Is it money or social service? * What is the current way of selling to customers? * Are customers happy? * What do customers generally ask for? * Are customers generally satisfied with the product? * How many product sales per month? And Expected earnings for increased efforts? * How much time they can devote? b) Focus Group Discussion:
The current customers and the SHG’s people can be initially approached for Focus Group Discussions. Based on the target segment of customers identified for the product, this can be extended to those customers as well. Discussion would be in Bengali and there would be one moderator (most probably from CINI).
The discussion can be about the perception about the product, price, promotion, packaging, marketing,