Introduction Page 1
Company Background Page 2
Objective, Mission & Vision Page 3
Policies Page 4
The Product & Merchandise Page 5, 6 & 7
Example of Images & Logos Page 8
Marketing Strategies Page 9
Competition Strategies Page 10 & 11
Legal Responsibilities Page 12, 13
Customer’s Protection & Services Page 14
References Page 15
INTRODUCTION
In this assignment given by Miss Esther Joan under the Customer Service subject, the company chosen by me is Nestle. I have tried to cover the brief history of the company, their objective, vision, and mission of the company and this brief history and other sub heading under it is compulsory to be understood and researched well as they form the basis for marketing plan of the company that I found through online (reference available on the last page).
I have also tried to cover about their policies and marketing such as the product and merchandize supplied from the company worldwide. I also made some research about their legal responsibilities such as health & safety, hygiene, consumer’s protection.
At the end, I provide the customer service information that were stated on their official homepage.
I hope that the research and information that I have provided might hit the highest range of satisfactory for this assignment and able to get good marks for it.
Thank you.
Page 1
COMPANY BACKGROUND
Today, Nestle is one of the leading Food and Nutrition Company in the world. Nestle has headquarters in Switzerland. The business of nestle is supported by its strong network in more than 86 countries with more than 500 factories. Along with that the business also gets the benefit of its international R&D network. The Nestle factories are operating in the different countries such as: * Asia * America * Africa * Europe * Oceania
As the company is in