NY Times case questions
[Session1]NY times case Questions
Why are newspapers in trouble? What is the goal of the Times in creating the Paywall?
The main factor affecting the newspapers negatively today is the internet, which completely changes the way the news and other content provided by the newspaper (advertisements, opinions and columns, TV listings, stock listings, sports scores, etc.) are viewed and read by the consumer. The newspaper brings all these elements together in one place and each of them secures a certain part of the price charged for the newspaper. The internet has caused all these elements to become completely separated from each other and the users can chose exactly what they view and where they go to get the news and information they need. The major part (75%) of newspaper revenue was assured through the advertising, but the internet has enabled companies, as well as individuals, to place their advertisements to websites specializing in that particular area, so the newspapers lose their main source of revenue.
Besides that, subscriptions and overall circulation of print newspapers has been steadily declining over several years, also caused by the internet which provides consumers with news more readily and more quickly than the print newspapers.
The goal of The Times in creating the paywall was to create a new source of revenue and to get their readers to pay for the content created by the journalists. They were forced to find this new source of revenue because of the steady drop of revenue from the traditional sources like advertising over several years.
Is Paywall working? How would you evaluate the current Paywall compared to the two previous ones? Do you think its appropriately designed compared to the Financial Times and WSJ?
The Paywall is the new system introduced by The New York Times in September 2011 that prevents internet users from accessing news articles without a subscription. The paywall used by The Times is a soft paywall which means that users
Why are newspapers in trouble? What is the goal of the Times in creating the Paywall?
The main factor affecting the newspapers negatively today is the internet, which completely changes the way the news and other content provided by the newspaper (advertisements, opinions and columns, TV listings, stock listings, sports scores, etc.) are viewed and read by the consumer. The newspaper brings all these elements together in one place and each of them secures a certain part of the price charged for the newspaper. The internet has caused all these elements to become completely separated from each other and the users can chose exactly what they view and where they go to get the news and information they need. The major part (75%) of newspaper revenue was assured through the advertising, but the internet has enabled companies, as well as individuals, to place their advertisements to websites specializing in that particular area, so the newspapers lose their main source of revenue.
Besides that, subscriptions and overall circulation of print newspapers has been steadily declining over several years, also caused by the internet which provides consumers with news more readily and more quickly than the print newspapers.
The goal of The Times in creating the paywall was to create a new source of revenue and to get their readers to pay for the content created by the journalists. They were forced to find this new source of revenue because of the steady drop of revenue from the traditional sources like advertising over several years.
Is Paywall working? How would you evaluate the current Paywall compared to the two previous ones? Do you think its appropriately designed compared to the Financial Times and WSJ?
The Paywall is the new system introduced by The New York Times in September 2011 that prevents internet users from accessing news articles without a subscription. The paywall used by The Times is a soft paywall which means that users