Nz Wine Industry Analysis
ANNUAL REPORT 2012
NEW ZEALAND WINEGROWERS’ VISION
AROUND THE WORLD, NEW ZEALAND IS RENOWNED FOR ITS EXCEPTIONAL WINES
OUR MISSION
TO CREATE VALUE FOR OUR MEMBERS
OUR PURPOSE
1. TO PROTECT THE COMPETITIVE POSITION OF WINE FROM NEW ZEALAND 2. TO SUPPORT THE PROFITABLE GROWTH OF WINE FROM NEW ZEALAND
OUR ACTIVITIES
ADVOCACY RESEARCH SUSTAINABILITY MARKETING
CONTENTS
2 6 8
10
CHAIR’S REPORT ADVOCACY
18
18 19
STATISTICS
Summary: New Zealand Wine Wineries and Grape Growers New Zealand Producing Vineyard Area New Zealand Vintages New Zealand Wine Exports By Market New Zealand Wine Exports By Variety Wine Imports Into New Zealand
RESEARCH
Research Projects Funded This Year 20 21
11 13 16
16
SUSTAINABILITY MARKETING INFORMATION RESOURCES
Surveys and Publications
22 24 25
26 17
17 17
INDUSTRY BOARDS INDUSTRY ORGANISATIONS NEW ZEALAND WINEGROWERS’ KEY CONTACTS
WINE AWARDS
Air New Zealand Wine Awards 2011 Bragato Wine Awards 2011
27 28
FRONT COVER:
Maori whakairo (carving) was not only a source of identity and a record of events, it was also used in decoration. The presence of a beautifully crafted work, that takes what nature o ers and improves it, can augment any experience. Much the way a glass of beautifully balanced New Zealand wine can augment any dish—from the lightest to the most lavish.
“WHAT PATH SHOULD THE NEW ZEALAND WINE INDUSTRY TAKE TO ENSURE ITS FUTURE SUCCESS?” New Zealand must continue to focus on its competitive advantage in premium wine. That competitive advantage has survived oversupply intact and rich opportunities still exist for premium New Zealand wine in both established and developing markets; but the industry must guard against strategic threats and operating weaknesses. “WHAT ROLE SHOULD NEW ZEALAND WINEGROWERS PLAY IN THAT FUTURE?” New Zealand Winegrowers’ priority role is to protect the industry’s competitive advantage from threats and weaknesses. Its secondary role is
NEW ZEALAND WINEGROWERS’ VISION
AROUND THE WORLD, NEW ZEALAND IS RENOWNED FOR ITS EXCEPTIONAL WINES
OUR MISSION
TO CREATE VALUE FOR OUR MEMBERS
OUR PURPOSE
1. TO PROTECT THE COMPETITIVE POSITION OF WINE FROM NEW ZEALAND 2. TO SUPPORT THE PROFITABLE GROWTH OF WINE FROM NEW ZEALAND
OUR ACTIVITIES
ADVOCACY RESEARCH SUSTAINABILITY MARKETING
CONTENTS
2 6 8
10
CHAIR’S REPORT ADVOCACY
18
18 19
STATISTICS
Summary: New Zealand Wine Wineries and Grape Growers New Zealand Producing Vineyard Area New Zealand Vintages New Zealand Wine Exports By Market New Zealand Wine Exports By Variety Wine Imports Into New Zealand
RESEARCH
Research Projects Funded This Year 20 21
11 13 16
16
SUSTAINABILITY MARKETING INFORMATION RESOURCES
Surveys and Publications
22 24 25
26 17
17 17
INDUSTRY BOARDS INDUSTRY ORGANISATIONS NEW ZEALAND WINEGROWERS’ KEY CONTACTS
WINE AWARDS
Air New Zealand Wine Awards 2011 Bragato Wine Awards 2011
27 28
FRONT COVER:
Maori whakairo (carving) was not only a source of identity and a record of events, it was also used in decoration. The presence of a beautifully crafted work, that takes what nature o ers and improves it, can augment any experience. Much the way a glass of beautifully balanced New Zealand wine can augment any dish—from the lightest to the most lavish.
“WHAT PATH SHOULD THE NEW ZEALAND WINE INDUSTRY TAKE TO ENSURE ITS FUTURE SUCCESS?” New Zealand must continue to focus on its competitive advantage in premium wine. That competitive advantage has survived oversupply intact and rich opportunities still exist for premium New Zealand wine in both established and developing markets; but the industry must guard against strategic threats and operating weaknesses. “WHAT ROLE SHOULD NEW ZEALAND WINEGROWERS PLAY IN THAT FUTURE?” New Zealand Winegrowers’ priority role is to protect the industry’s competitive advantage from threats and weaknesses. Its secondary role is