Ob : All the Wrong Moves
ORGANIZATIONAL BEHAVIOR-I
CASE ANALYSIS
All the Wrong Moves
Submitted to:
Dr. Saleena Khan
Asst. Professor, OB & HRM Area IMT, Nagpur
Submitted By:
GROUP-1, SECTION-A
Aakanksha Garg 2012001
Abhinav Aggarwal 2012007
Abhishek Gupta 2012013
Abinash Dash 2012015
Aditya Mohan 2012022
Akash Agrawal 2012029 Anant Kr Ajmera 2012040
Ankita Pandey 2012051
Introduction:
This case is about a company ‘Nutrorim’ which was founded in 1986 by an organic farmer and his wife. Nutrorim manufactures various lines of vitamins and nutritional supplements.
The case is about the flaws in decision making process of the company. Don Rifkin is the main character of the case who tries to correct the decisions made by the company at the time of crisis or otherwise. The employees of the company give mixed and different reviews over the same discussions. Don the CEO of the company tried to find out the feedbacks with the help of consultants.
While going through the case we tried to find out the main reasons for poor decision making of the company and tried to find the solutions for the same.
Background:
Nutrorim which was founded in 1986 by an organic farmer and his wife had been at the top of its field. Nutrorim’ s products had gained national attention and the company’s organic, performance-enhancing supplement powder Charge Up had gone through the roof due to an endorsement by a famous Olympic athlete. This lead the Nutrorim to hire hundreds of new employees, expand its production facilities and acquire two vitamin firms. Nutrorim went public in the year 1997 and by 2002 Changeup was the best-selling performance-enhancing sports powder on the market. Don Rifkin who joined Nutrorim as CEO in 1989 had tried hard to foster a happy, participatory, democratic culture at Nutrorim. Steve Ford was the head of the R&D section of Nutrorim.
CASE ANALYSIS
All the Wrong Moves
Submitted to:
Dr. Saleena Khan
Asst. Professor, OB & HRM Area IMT, Nagpur
Submitted By:
GROUP-1, SECTION-A
Aakanksha Garg 2012001
Abhinav Aggarwal 2012007
Abhishek Gupta 2012013
Abinash Dash 2012015
Aditya Mohan 2012022
Akash Agrawal 2012029 Anant Kr Ajmera 2012040
Ankita Pandey 2012051
Introduction:
This case is about a company ‘Nutrorim’ which was founded in 1986 by an organic farmer and his wife. Nutrorim manufactures various lines of vitamins and nutritional supplements.
The case is about the flaws in decision making process of the company. Don Rifkin is the main character of the case who tries to correct the decisions made by the company at the time of crisis or otherwise. The employees of the company give mixed and different reviews over the same discussions. Don the CEO of the company tried to find out the feedbacks with the help of consultants.
While going through the case we tried to find out the main reasons for poor decision making of the company and tried to find the solutions for the same.
Background:
Nutrorim which was founded in 1986 by an organic farmer and his wife had been at the top of its field. Nutrorim’ s products had gained national attention and the company’s organic, performance-enhancing supplement powder Charge Up had gone through the roof due to an endorsement by a famous Olympic athlete. This lead the Nutrorim to hire hundreds of new employees, expand its production facilities and acquire two vitamin firms. Nutrorim went public in the year 1997 and by 2002 Changeup was the best-selling performance-enhancing sports powder on the market. Don Rifkin who joined Nutrorim as CEO in 1989 had tried hard to foster a happy, participatory, democratic culture at Nutrorim. Steve Ford was the head of the R&D section of Nutrorim.
References: United States Edition , entitled Organizational Behavior, 14th Edition, ISBN: 9780136124016 by Robbins, Stephen P., Judge, Timothy A., published by Pearson Education Inc., publishing as Prentice Hall 2011