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Ob Effective Communication

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Ob Effective Communication
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ORGANISATION BEHAVIOUR
Case study: Bridging The Two Worlds - The Organizational Dilemma
What are the barriers to effective communications in Aluminium Elements Corp and how were they addressed? What would you do differently?
GSM 5101 Organizational Behaviour Page 2
1.0 INTRODUCTION
Communication refers to the process in which information is transmitted and understood between two or more people. The word "understood" is emphasized because the transmitting of the sender's meaning to other people is the essence of good communication. In the model of communication, there are various channels and barriers (noise) that can become the factors of communication effectiveness.
1.1 Introduction to communication
Figure 1 Communication Model
Figure 1 refers to the communication model. Firstly, communication starts when a sender has a message which he intends to send to the receiver. The sender will encode the message and transmit the message. In this process, sender will choose the channel of
GSM 5101 Organizational Behaviour Page 3 communication through which the message is sent to the receiver. These channels may include voice, body language, the social media, electronic gadgets, and so on. However, ‘noise’ may occur during the transmission of message and this can become barriers to the communication. These barriers can be psychological, social or structural and can affect the clarity of the intended message. When the receiver receives the message from the sender, he will decode the message in order to understand it. If the receiver wishes to respond the message, the same communication process will take place. Either way, the ‘noise’ will negatively affect the meaning of the conveyed message.
1.2 Case summary
The case describes the experience of William Todorovic who was just appointed as the manager of AEC's customer service group. More specifically, this case describes the communication problem that existed between different departments in AEC i.e. the

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