Objectives and Role of Advertising in Communication
1.1.1 Communication and Advertising
In general, communication is simply transmitting of ideas, information, messages, experiences etc between two parties i.e. sender and receiver. In terms of marketing, sender will be the firm and receiver will be the target audience.
Advertising is any paid form or non personal presentation of messages to the target audience, sponsored by any firm or organization
Communication plays a vital role in advertising process. The messages and information to be advertised are sent to the target audience by the help of communication process. It also gets feedback from the costumer which will help the firm to take necessary steps to bring modifications in their advertisement.
1.1.2 Objectives and role of Advertising in Communication
There are mainly four different objectives of communication which are fulfilled through advertising.
1. Informing:- When any product is advertised in the market using different media vehicles, the target audience get information regarding the product, company, brand, quality, features, methods of use etc.
2. Persuading:- Advertising brings forward the information relating to the direct and indirect benefits that customer will get after purchase of the product. So customers will be persuaded to buy the product.
3. Reminding:- When the frequency of the advertisement is increased and the ad of same product is displayed over and over again in different media and media vehicles, people are reminded about the product and its qualities.
4. Reinforcing:- After the advertisement process is completed, organization will get to know whether the ads were able to generate the desired results or not. If the feedback from the target audience comes negative, then, modifications have to be done in the advertisement and the messages have to be re-communicated.
1.1.3 Components of Advertising
There are 5 major components/elements in advertising which are:-
1. Missions:- They are the long term of organization to be achieve
In general, communication is simply transmitting of ideas, information, messages, experiences etc between two parties i.e. sender and receiver. In terms of marketing, sender will be the firm and receiver will be the target audience.
Advertising is any paid form or non personal presentation of messages to the target audience, sponsored by any firm or organization
Communication plays a vital role in advertising process. The messages and information to be advertised are sent to the target audience by the help of communication process. It also gets feedback from the costumer which will help the firm to take necessary steps to bring modifications in their advertisement.
1.1.2 Objectives and role of Advertising in Communication
There are mainly four different objectives of communication which are fulfilled through advertising.
1. Informing:- When any product is advertised in the market using different media vehicles, the target audience get information regarding the product, company, brand, quality, features, methods of use etc.
2. Persuading:- Advertising brings forward the information relating to the direct and indirect benefits that customer will get after purchase of the product. So customers will be persuaded to buy the product.
3. Reminding:- When the frequency of the advertisement is increased and the ad of same product is displayed over and over again in different media and media vehicles, people are reminded about the product and its qualities.
4. Reinforcing:- After the advertisement process is completed, organization will get to know whether the ads were able to generate the desired results or not. If the feedback from the target audience comes negative, then, modifications have to be done in the advertisement and the messages have to be re-communicated.
1.1.3 Components of Advertising
There are 5 major components/elements in advertising which are:-
1. Missions:- They are the long term of organization to be achieve