Pietro Aretino, a writer and patron in the early sixteenth century— knew the secrets to maximising happiness and fulfilment with generosity.
Furthermore, Aretino was a son of lowly shoemaker, — in the 21st century, he was a person from a working class background. However, what made him a very influential person and finding the secrets to rising to the highest social levels; was through his ability to engage in gift giving and patronage strategy.
For instance, he decided to utilise his ability to spread his little amounts of money across different environment with different people from all walks of life. From rich to the poor were bombarded with gifts and money flowing through the hands of Aretino. Thereby,
many were obliged to return the favour— by reciprocating the same level of generous acts.
Moreover, there was an interesting ramification of Aretino’s ability to spread his money to others. He was able to ascend on higher and higher levels of status; to the point; of becoming more influential, than misers from middle class background. However, he must have felt extremely empowered and happy of becoming so popular in Europe— with enormous word of mouth in different countries.
Exemplification of sixteenth century of Aretino’s story: shows that the level of the socio economic status of the particular person; doesn’t determine the levels of happiness and fulfilment. However, by utilising pro social spending in social encounters— will more likely to increase your ascension of happiness.
Likewise, Aretino was able to spread his money to people who are socially and economically marginalized in the city. Likewise, those people were happier and excited to be in a presence of generous and humble patron. Moreover, he was driven to satisfy other people— regardless of their circumstances.
Nevertheless, the pro social spending between Aretino and other wealthy aristocrats— must of made Aretino such a happy and jubilant patron. He was able to justify his new identity of assuming to be a son from a nobleman and used a new adopted name (“The Aretine”).