Observation Of M. Gladwell: The Science Of Shopping

Do you ever wonder why the windows of stores catch your attention and give you that desire to purchase there items? According to the observation of M. Gladwell “The Science of Shopping,” Paco Underhill studies the behavior of shoppers by looking at the recording footage of customers inside the stores. It was proven by researchers that Paco helped increase the income of the retailers by tracking the behavior of shoppers through cameras. By not taking Underhill’s advice would be a mistake on any businesses’ part. People like Underhill are hired to guide a business in the hopes of making them separate from the rest. Everything is eye catching from a successful store location, item placement, where and when an item should be presented to a customer,
to all the ways 0f a shoppers next move, they simply know it all. Underhill had the facts and knowledge that a starting store manager from the bottom would take years to master the behavior of shoppers. With there being well over a 1 million other business is what makes this tough for any store to thrive in this industry. This is why taking advice from Underhill can be important and helpful for a business that wants to be successful. Helping customers shop in a more efficient way and helping a business sell in a more efficient way, is something Underhill has perfected to a tee. Underhill, who in the past decade and a half has studied hours of shopping footage. Research is the only way anyone can be successful. This is why Underhill studies have helped by hidden cameras. Even if not every retailer is like Underhill, you are still able to get a sense of thinking these people walk around with. In order for Underhill to explain why a customer acts the way they do, he bases his observation off of those recordings. Some may be afraid of Underhill’s ability, why? Taking advice from someone who enjoys examining the way our retail business runs is rather interesting. Its outrages that some people believe tracking our every move with video cameras seems in many respects the last thing they expected, but once Gladwell spent time with Underhill researching and viewing videos, he now sees everything in a clearer picture. Underhill has learned how to manipulate the shopper. He turned his statements into a business by sharing them with retail store and grocery store owners. Paco did not let his skills go to waste; instead he made a business out of them. His determination and successful ideas took him vary far.