OBU ACCA BSC Hons RAP on Topic 8 - The Business and Financial Performance of an Organization over a three year period

Research and Analysis Project
1

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Honda Atlas Cars [Pak] Ltd

Research and Analysis Project
Project Objectives and Research Approach:
The topic I selected for my BSc RAP is ‘The Business and Financial Performance of an
Organization over a three year period.’

Reasons for choosing the Topic:
For any organization to breath it is essential that it copes with environment through its strengths and strategies and manages finance effectively. An organization’s Business &
Financial performance plays a leading role in deciding its position in the industry. That’s why I chose this topic as it is even more important to know an organization’s performance during a Global Economic meltdown when markets have been declining.
Even more, this has been the major part of my studies and I had a chance to enhance my knowledge and develop practical skills in the area.

Reasons for choosing the Industry:
I chose automobile industry as it is a major sector of the country having a major contribution to the economy.
Secondly, I wanted to know about challenges being faced by the auto sector during the financial crisis.
Thirdly, I was curious to know about the key players of the industry and to find out about one’s performance.

Reason for choosing the Company:
Honda Atlas is a joint venture between Honda Motor Company Japan and the Atlas
Group of Companies Pakistan.

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