Preview

Office Depot

Powerful Essays
Open Document
Open Document
7355 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Office Depot
|

[Comprehensive business Analysis: Office Depot] |

Background
Office Depot was founded in 1986 by F. Patrick Sher, Stephen Dougherty and Jack Kopkin in Boca Raton, Florida. The three envisioned a warehouse style store that could offer office supplies at discounted prices. The first store was opened in October in Fort Lauderdale. It was immediately successful and before the year was over, two more stores were opened in Florida. While Office Depot was one of the first companies to tap into this new market, they were not the only ones. Rivals, Staples and Office Club, both opened their first stores within three months of Office Depot. All had the same basic strategy: Buy products directly from manufacturers rather than wholesalers and offer them at lower costs than conventional retailers. Each company was started in a different corner of the country and each found the market to be promising.
It was soon obvious to Office Depot that this market had a lot of potential, the next step was growth. In 1987, seven more stores were opened in Florida and Georgia. Unfortunately, CEO Pat Sher was unable to see the company grow to what it is today. He died of Leukemia about a year after the opening of the first store. He was soon replaced by David Fuente and the company continued its growth. Fuente’s plan was to open as many stores as quickly as possible. He did not want to wait around and see how things played out. So far, all of the stores had generated profits, so he wanted to establish as much dominance in the market as they could before imitators could establish themselves. The next year the company expanded into Kentucky, North Carolina, Tennessee and Texas. Then in 1989 and 1990 the company opened at least 50 new stores each year.
In 1988, the company went public and had an initial offering of 6 million shares at $3.33 per share. The company was the first of the three main competitors to turn a profit for three consecutive quarters. Much of that had to do with

You May Also Find These Documents Helpful

  • Powerful Essays

    Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank, opening their first two stores in Atlanta, GA. They were the first company in America to provide one-stop shopping for the do-it yourselfer which revolutionized home the home improvement industry. Home Depot was also the first company to guide customers through projects and offer workshops giving customers know-how and thus saving them money. As of 2011, there are now 2,248 stores in the United States.…

    • 7835 Words
    • 21 Pages
    Powerful Essays
  • Better Essays

    Bernie Marcus and Arthur Blank founded Home Depot Corp in 1978 (The Home Depot, 2013). The business created strategic product analysis providing an assortment of items to consumers. From the beginning, workers have been able to deliver superior customer satisfaction in the business, helping consumers with jobs such as handling power tools, changing out parts on appliances, laying tile, etc. The Home Depot employees all underwent arduous training to familiarize each employee with products. In addition, the business began hosting workshops to teach consumers on how to do things themselves.…

    • 2107 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Home Depot vs Lowes

    • 7007 Words
    • 29 Pages

    Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. These founders envisioned providing one-stop shopping for the “do-it-yourselfer,” and this vision became a reality after working with investment banker Ken Lagone and merchandising expert, Pat Farrah. The first two stores were opened on June 22, 1979, in Atlanta, GA. These first stores were approximately 60,000 square feet in size each, and stocked 25,000 products, which made the stores drastically larger than any competitor or hardware store at that time. In addition to offering more products than competitors, store associates were also expected to offer the best customer service in the industry. Associates at Home Depot were able to guide customers through projects such as laying tile, changing a fill valve or handling a power tool. Not only did store associates undergo rigorous product knowledge training, but they also began offering clinics so customers could learn how to do it themselves. Home Depot revolutionized the home improvement industry by bringing exceptional knowledge, more tools, and at lower prices than its competitors.…

    • 7007 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    Walmart

    • 6499 Words
    • 26 Pages

    The first Wal-Mart store was opened in Rogers Arkansas in the Year 1962. From Wal-Mart’s company website a common misconception people have in regards to discount retailing is put to rest. That being this was the year it all started, When Kmart, Target, and Wal-Mart first opened. In actuality however, the chain of variety stores Sam Walton owned during the 1950’s faced stiff competition for many regional discount stores. In 1972, Wal-Mart stock was offered for the first time on the New York Stock Exchange. With this infusion of capital, the company grew to 276 stores in 11 states by the end of the decade. Also from the company’s official website, it is important to note that in 1983 the first Sam’s Club members-warehouse store opened. The first Supercenter opened in 1988, featuring a complete grocery, and 36 departments of general merchandise. By 1989, there were 1,402 Wal-Mart stores and 123 Sam’s Club locations. Employment had increased tenfold. Sales had grown from $1 billion in 1980, to $26 billion. Wal-Mart’s company website states that Today, 7,262 stores and club locations in 14 markets employ more than 1.9 million associates,…

    • 6499 Words
    • 26 Pages
    Powerful Essays
  • Powerful Essays

    Staples Market Structure

    • 1601 Words
    • 7 Pages

    firms interact.” Currently the office supply market is saturated and the competition is tight. The leading contenders for this type of market are Staples and Office Depot, but there are many choices available to consumers looking to get the most value for office supplies. It is ironic that both Staples and Office Depot opened for business in 1986. These companies fall under a monopolistic competition structure. Staples and Office Depot maintain a high marketing presence and are recognized in the office supply industry. But because of the fierceness of the competition, there are other office supply vendors like Quill, Reliable, Office Max, United Stationer’s, Medical Press, and local mom and pop storefronts offering the products that most offices need to operate and maintain a business presence. There are high profits to be made in the case of Staples and the possible collapse taking place in the case of Office Depot.…

    • 1601 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Home Depot

    • 2275 Words
    • 10 Pages

    Home Depot 's target market is individual homeowners/small contractors. Even though the traditional ideology is that cost leadership and product differentiation business strategies are mutually exclusive, Home Depot was successful at using a combination strategy. First, Home Depot optimized the cost leadership strategy by offering low and competitive prices to its customers by emphasizing higher sales volumes with lower margins, while instituting a high inventory turnover. Home Depot successfully offered a warehouse product strategy to the individual consumer for the first time. Previously, this type of price discounting was only available to professional contractors who earned product price discounts due to large quantities of raw material purchases. Secondly, Home Depot utilized the product differentiation strategy by promoting quality products in its merchandise inventory, as well as, championing excellent customer sales assistance. The company boasted a 90% full time employee utilization, which allowed the company to properly train these employees in technical matters. Customers were able to buy products that were cheap, while under the guidance of knowledgeable Home Depot staff. This allowed Home Depot to employ both the cost leadership and product differentiation strategies. Home Depot will be able to maintain this combination strategy in the long run, since these two strategies do not complete with one another in normal business operations. Training employees will not cause product margins to increase dramatically. Since the company launched this dual business strategy at the onset of its business life cycle, the company has already factored in the cost of training/retaining quality employees in its product margins. Therefore, the company is fully prepared to absorb the cost of this employee quality, while maintaining low product prices to offer to its customers.…

    • 2275 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    The Home Depot (NYSE: HD) is a home improvement, construction products and services retailer operating over 2,000 big-box stores in the United States and abroad. The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank with the vision of one-stop shopping for do-it-yourself (DIY) customers, installation services for do-it-for-me (DIFM) customers and competitive products for the professional market. Their DIFM installation programs include products such as carpeting, flooring, cabinets, countertops, and water heaters. In addition, the company provides installation of various professional products like generators and HVAC systems.…

    • 3580 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Office Depot Potter Analysis

    • 3614 Words
    • 15 Pages

    * In an effort to increase their sales, Office Depot decided to implement direct sourcing, which allows companies such to offer its own line of private label goods, and branded goods. Office Depot and Staples are very competitive in this regard, with about one-fifth of all goods sold coming from respective private labels.…

    • 3614 Words
    • 15 Pages
    Good Essays
  • Powerful Essays

    Office Depot is the largest office superstore chain in the United States. Office Depot is first in total number of stores, first in average sales per store, first in average weekly store sales, first in total delivery sales and first in net earnings. Most importantly, Office Depot is the lowest price competitor among office superstore chains.…

    • 1654 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Within the $45.5 Billion office supply sector, three major players, Staples, Office Depot and Office Max make up nearly $41 Billion of that total and Staples claiming one third of the market share. Thus, barriers to entry are high as these few firms dominate market share. Establishing new relationships with both buyers and suppliers to rival the existing competition is next to impossible. In fact, with Office Max as the sector's most recent addition in 2003, it is clear that gaining market share is difficult for new entrants as the company's revenues lag behind competitors by $3 Billion.…

    • 382 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Staples Case Study Essay

    • 1273 Words
    • 6 Pages

    Restatement of research question and hypothesis. This paper researched the possibility of Staples returning back to being an industry leader after changes are made. The research question presented was to determine if Staples could successfully revise its strategy to increase its profitability and profit growth. Through this, it was hypothesized that if Staples is able to incorporate combining methods and position the demand for office supplies once again, then its outlook will be positive. The literature review revealed several weaknesses within Staples, indicating that it is in a vulnerable position with all of the surrounding threats in its industry.…

    • 1273 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Happydayspku

    • 475 Words
    • 2 Pages

    Depot was a retail store for personal computers and hand-held calculators, selling several national brands in each product line. The store was opened in early September by Thompson, a young woman previously employed in direct computer sales for a national firm specializing in business computers.…

    • 475 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Staple

    • 6333 Words
    • 26 Pages

    STAPLES was the first of its kind to create an office supply retail store. However, within two years of creation, they had over twenty competitors in the U.S. alone. But STAPLES remained unique. Other office supply stores mimicked well-know discount retailers – Office Depot’s name was a direct copy of Home Depot. Stemberg commented on the issue of other competitors saying, “[The STAPLES name] is distinctive because everybody else is Office Something. But we are STAPLES” (Stemberg 68). Some of STAPLES’ main competitors included Office Depot (their largest competitor), OfficeMax, Office Club, BizMart, WORKplace, HQ Office Supplies Warehouse, Office World, and Office Place.…

    • 6333 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    In 1979 Bernie Marcus and Arthur Black opened their first Home Depot store in Atlanta, GA. The mission of Home Depot was to create a superstore for home improvement that would offer customers a variety of products at a low price that other hardware stores would not be able to match. Managers were able to order and stock products that meet the needs of their local and regional customers. Jones (as cited by Pearson, 2013) states “when the authority to make important decisions about organizational resources and to initiate new projects is delegated to managers at all levels in the hierarchy, authority is highly decentralized” (p 126). The decentralized organizational structured worked well for Home Depot until the early 2000s when Home Depot started to attract new competition such as Lowe’s. Lowe’s believed that they could create a better organizational structure in which they could standardize their products along with a system that all their managers and employees could utilize and encouraged excellent customer service from their employees. Lowe’s became an intense competitor for Home Depot.…

    • 1050 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Home Depot

    • 2977 Words
    • 12 Pages

    La diferencia entre una empresa que se maneja bajo un concepto y una que no, puede traducirse en la diferencia que marque que una empresa venda sus acciones en el equivalente de hasta 20 veces sus ganancias y una que lo haga 10 veces…

    • 2977 Words
    • 12 Pages
    Good Essays

Related Topics