Ogilvy & Mather and Its Competitive Strategy for the Next Four Years
GRADUATE ECONOMICS PROJECT TEMPLATE
Enter the required information in the spaces provided on this cover page.
DO NOT ENTER TYPE OR CHANGE PAGE 2
your marked project will be returned via your ECU email address.
FAMILY NAME OTHER NAME STUDENT NUMBER
LYONETTE
YOUR ECU EMAIL ADDRESS
UNIT CODE AND TITLE MBA5627 PRINCIPALS OF ECONOMICS
STUDY MODE BY COURSEWORK
YOUR PROJECT BUSINESS NAME OGILVY & MATHER AND ITS COMPETITIVE STRATEGY FOR THE NEXT FOUR YEARS
I HAVE READ AND FOLLOWED PROJECT INSTRUCTIONS (MARK BOX WITH AN X) X
YOUR PROJECT WORD COUNT 2818 YOUR ABSTRACT WORD COUNT 100
REMEMBER to save your project using the filename format shown in the examples below
SMITH John 0123456 MBA5627 Project S1 2008
CHEN Chunmei 0987654 ECF5600 Project S2 2007
PATEL Rajiv 007007 MBA 5607 Project S2 2008
MWESI Cholo 0333444 MBA 5627 Project S2 2006
PROJECT ASSESSMENT FEEDBACK
Title Using the analytical tools developed on this unit, conduct an economic environment analysis of a business you have selected for study and suggest a competitive strategy for that business to cover the next four years.
Margin abbreviations A / V / U - Avoid this usage / This is verbose / This statement not clear / Ambiguous D - Needs definition NS / No! - Statement is a non-sequitur - i.e. logically incorrect / Statement is factually incorrect R - Repetition - this point already made S? / Ref! - Reference / Source for this statement? / Citation is incorrect or incomplete Sp / P / PE - Spelling error / Punctuation error / Poor expression – see writing skills advisor T - Title for table, appendices or graph required
This assessment task (AT) is graded under the following headings: (1) instructions & guidelines; (2) knowledge of economic concepts & theories; (3) discovery & use of economic data; (4) application of economic analysis; (5) standards & conventions: referencing; avoidance of plagiarism, expression;
Enter the required information in the spaces provided on this cover page.
DO NOT ENTER TYPE OR CHANGE PAGE 2
your marked project will be returned via your ECU email address.
FAMILY NAME OTHER NAME STUDENT NUMBER
LYONETTE
YOUR ECU EMAIL ADDRESS
UNIT CODE AND TITLE MBA5627 PRINCIPALS OF ECONOMICS
STUDY MODE BY COURSEWORK
YOUR PROJECT BUSINESS NAME OGILVY & MATHER AND ITS COMPETITIVE STRATEGY FOR THE NEXT FOUR YEARS
I HAVE READ AND FOLLOWED PROJECT INSTRUCTIONS (MARK BOX WITH AN X) X
YOUR PROJECT WORD COUNT 2818 YOUR ABSTRACT WORD COUNT 100
REMEMBER to save your project using the filename format shown in the examples below
SMITH John 0123456 MBA5627 Project S1 2008
CHEN Chunmei 0987654 ECF5600 Project S2 2007
PATEL Rajiv 007007 MBA 5607 Project S2 2008
MWESI Cholo 0333444 MBA 5627 Project S2 2006
PROJECT ASSESSMENT FEEDBACK
Title Using the analytical tools developed on this unit, conduct an economic environment analysis of a business you have selected for study and suggest a competitive strategy for that business to cover the next four years.
Margin abbreviations A / V / U - Avoid this usage / This is verbose / This statement not clear / Ambiguous D - Needs definition NS / No! - Statement is a non-sequitur - i.e. logically incorrect / Statement is factually incorrect R - Repetition - this point already made S? / Ref! - Reference / Source for this statement? / Citation is incorrect or incomplete Sp / P / PE - Spelling error / Punctuation error / Poor expression – see writing skills advisor T - Title for table, appendices or graph required
This assessment task (AT) is graded under the following headings: (1) instructions & guidelines; (2) knowledge of economic concepts & theories; (3) discovery & use of economic data; (4) application of economic analysis; (5) standards & conventions: referencing; avoidance of plagiarism, expression;
References: (“The Real Economy”, 2008)