Oh My English
Smartphone Survey Report
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Methodology Terminology Executive Summary Respondent Profile Smartphone Brand Smartphone OS p Reasons for acquiring Smartphone 3 4 5‐7 8‐10 11 12 Smartphones under Consideration Access to MLS Information 22 Most used Features Smartphone Apps Smartphone Satisfaction Replacing a Business Land‐line L d li 15 16‐17 18‐20
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23‐25
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Methodology
In January 2010, the Center for REALTOR® Technology (CRT) extended an e‐mail survey invitation to 45,000 random REALTORS® who have provided NAR with an email address. REALTORS Additionally, the survey link was posted at www.realtor.org and on several social media sites. This Thi report summarizes national fi di i i l findings among associate b k i brokers, sales agents, b k l broker‐ owners, and managers. These groups account for 1,485 completed surveys. This number is large enough for overall responses to be considered statistically valid. At the 95% level of confidence, the margin of error is 2.54%. Any exceptions will be called out or labeled , g y p accordingly. The purpose of the survey is to understand members’ smartphone usage, perceptions, and needs. needs A brief synopsis of findings is given in the Executive Summary followed by details for each key section.
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Terminology
The confidence interval, or margin of error, is the plus‐or‐minus figure usually reported in survey results. For example, if you have a confidence interval of 4.00 and 47% percent of your sample picks an answer, it is highly likely that if you had asked the question of the entire relevant population, between 43% (47%‐4.00) and 51% (47%+4.00) would have picked that answer. The confidence level provides percentage of likelihood that the entire relevant population will respond within the percent range of the confidence interval. The 95% confidence level means you can be 95% sure. y Some charts will show the ‘mean’. The mean is the average of all
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0 oper 1
0 oper Table of Contents
Methodology Terminology Executive Summary Respondent Profile Smartphone Brand Smartphone OS p Reasons for acquiring Smartphone 3 4 5‐7 8‐10 11 12 Smartphones under Consideration Access to MLS Information 22 Most used Features Smartphone Apps Smartphone Satisfaction Replacing a Business Land‐line L d li 15 16‐17 18‐20
21
13‐14
23‐25
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Methodology
In January 2010, the Center for REALTOR® Technology (CRT) extended an e‐mail survey invitation to 45,000 random REALTORS® who have provided NAR with an email address. REALTORS Additionally, the survey link was posted at www.realtor.org and on several social media sites. This Thi report summarizes national fi di i i l findings among associate b k i brokers, sales agents, b k l broker‐ owners, and managers. These groups account for 1,485 completed surveys. This number is large enough for overall responses to be considered statistically valid. At the 95% level of confidence, the margin of error is 2.54%. Any exceptions will be called out or labeled , g y p accordingly. The purpose of the survey is to understand members’ smartphone usage, perceptions, and needs. needs A brief synopsis of findings is given in the Executive Summary followed by details for each key section.
3
Terminology
The confidence interval, or margin of error, is the plus‐or‐minus figure usually reported in survey results. For example, if you have a confidence interval of 4.00 and 47% percent of your sample picks an answer, it is highly likely that if you had asked the question of the entire relevant population, between 43% (47%‐4.00) and 51% (47%+4.00) would have picked that answer. The confidence level provides percentage of likelihood that the entire relevant population will respond within the percent range of the confidence interval. The 95% confidence level means you can be 95% sure. y Some charts will show the ‘mean’. The mean is the average of all