OKEY Is A Fast Growing Retail
O’key
”O’KEY ” is a fast growing retail chain in Russia, one of Europe’s largest retail food markets. ”O’KEY ” is one of the leading Russian retailers, operating 86 stores in Russia’s 20 largest cities in the North-West, South, Central, Urals and Siberian regions with a total selling area exceeding 435,000 square metres. ”O’KEY ” offers its customers a wide range of high quality food and non-food products. At present, the Company’s range includes over 64,000 stock keeping units (SKUs). ”O’KEY ” develops dairy, meat and other food products as well as consumer goods under its own private labels.
Strategy
O’KEY Group launched its first hypermarket in St. Petersburg in 2002, quickly becoming the retail leader in the region. Rapid and sustainable development has been its strategy since then. The Company is actively expanding its regional operations and by 2015 will be welcoming customers to stores in 25 of Russia’s largest cities. In our assortment strategy we target to develop further current product proposition, specifically in non-food, fresh and delicatessen segments and the strategy revolves around the following key goals:
Further increase the share of non-food (clothing, DIY , sporting goods and home appliances), Work with local suppliers to customize assortment to local tastes / needs
Continue to perfect our product matrix in order to attract more customers and encourage more frequent visits, Position our private label as high quality at a competitive price. The strategy of O’KEY also focuses on the development of its logistics system. As the Company’s import operations and development of products and goods under its own private labels continue to grow, warehouse capacity is expanded regularly to support this. The Company is also working on advancing its IT infrastructure to support its expansion and operational efficiency. It plans to implement a number of innovative IT solutions which will enable ”O’KEY ” to better forecast demand and improve the
”O’KEY ” is a fast growing retail chain in Russia, one of Europe’s largest retail food markets. ”O’KEY ” is one of the leading Russian retailers, operating 86 stores in Russia’s 20 largest cities in the North-West, South, Central, Urals and Siberian regions with a total selling area exceeding 435,000 square metres. ”O’KEY ” offers its customers a wide range of high quality food and non-food products. At present, the Company’s range includes over 64,000 stock keeping units (SKUs). ”O’KEY ” develops dairy, meat and other food products as well as consumer goods under its own private labels.
Strategy
O’KEY Group launched its first hypermarket in St. Petersburg in 2002, quickly becoming the retail leader in the region. Rapid and sustainable development has been its strategy since then. The Company is actively expanding its regional operations and by 2015 will be welcoming customers to stores in 25 of Russia’s largest cities. In our assortment strategy we target to develop further current product proposition, specifically in non-food, fresh and delicatessen segments and the strategy revolves around the following key goals:
Further increase the share of non-food (clothing, DIY , sporting goods and home appliances), Work with local suppliers to customize assortment to local tastes / needs
Continue to perfect our product matrix in order to attract more customers and encourage more frequent visits, Position our private label as high quality at a competitive price. The strategy of O’KEY also focuses on the development of its logistics system. As the Company’s import operations and development of products and goods under its own private labels continue to grow, warehouse capacity is expanded regularly to support this. The Company is also working on advancing its IT infrastructure to support its expansion and operational efficiency. It plans to implement a number of innovative IT solutions which will enable ”O’KEY ” to better forecast demand and improve the