OL 1280 Assessment Task 1
OL 1280 Case Study
Prepared for: Assessment Task 1
Prepared by: Victoria Granzien
Date:27 August 2014
Table of contents
What is the problem for Nintendo ....................................................................................... 1
How did this problem come about in your opinion .............................................................. 2
What question do Nintendo need answered....................................................................... 3
The interviewer, Mark Serrels, says that Nintendo “hasn’t really changed its strategy, or evolved its device properly to adjust for the new ways in which we use handheld devices.”
What could Nintendo have done to avoid this situation or be aware of it. ........................... 4
Include in your discussion their need for research and feedback.
Methods of information that would suit their demographic
If the survey results reinforced that they have a problem, how would you test this data.
Suggest a testing method and explain your choice of desired outcomes. .......................... 5
Given Nintendo’s decision to dramatically drop its price, research and surmise what their research and testing might have told them......................................................................... 6
Summarise their decision as a result of their finding and discuss if you believe it was the right decision. ........................................................................................................................... 7
References ........................................................................................................................ 8
Page i
OL 1280
What is the problem for Nintendo
Nintendo needs to counteract the bad press that it has received in relation to both the poor sales of this item and their radical drop in price so early in the products shelf life. Nintendo announced the console with a list of games in progress. When the console was released the available games
Prepared for: Assessment Task 1
Prepared by: Victoria Granzien
Date:27 August 2014
Table of contents
What is the problem for Nintendo ....................................................................................... 1
How did this problem come about in your opinion .............................................................. 2
What question do Nintendo need answered....................................................................... 3
The interviewer, Mark Serrels, says that Nintendo “hasn’t really changed its strategy, or evolved its device properly to adjust for the new ways in which we use handheld devices.”
What could Nintendo have done to avoid this situation or be aware of it. ........................... 4
Include in your discussion their need for research and feedback.
Methods of information that would suit their demographic
If the survey results reinforced that they have a problem, how would you test this data.
Suggest a testing method and explain your choice of desired outcomes. .......................... 5
Given Nintendo’s decision to dramatically drop its price, research and surmise what their research and testing might have told them......................................................................... 6
Summarise their decision as a result of their finding and discuss if you believe it was the right decision. ........................................................................................................................... 7
References ........................................................................................................................ 8
Page i
OL 1280
What is the problem for Nintendo
Nintendo needs to counteract the bad press that it has received in relation to both the poor sales of this item and their radical drop in price so early in the products shelf life. Nintendo announced the console with a list of games in progress. When the console was released the available games
References: (Hillier, 2011) Victoria Granzien