olay ad

Ad analysis When people get older, their skin starts to become soft, flabby, wrinkly, saggy and dull. Knowing this, cosmetic companies want to find more and more of cosmetics for their customers. Olay is one of those companies. "Your skin is not getting older. It is just tired" (Olay ad). Olay's maxim. With that maxim, Olay introduced their new product is Olay Regenerist to help fight against the anti-aging, help improve facial muscle and help women confident when they go out. Women, want to have good skin and look nicely in front of anybody. From clothes, make up, shoes, high heel: women want everything to make them prettier. Not only that, they also can try anything to make their skin look nice. But do they know about the structure of their skin? The structure of skin has three layers: first layer is the epidermal, second layer is the mesoderm, and third layer is the dermis. Epidermal is the top layer, which functions as a protective skin layer with the outside environment. Keratinocytes goods and services move from the basal layer of the epidermal to the outer layer creates larger volume horns and make the skin is rough outer layer. The epidermal is easy to hurt. As these cells move to the outermost layer, they will be falling apart, if this process does not occur normally the skin looks scaly. The epidermal also protect the mesoderm and the dermis inside. Olay is a cosmetic companies that is why they know how the skin structure work. Introduced Olay Regenerist line of new products, is anti-aging solutions, comprehensive help busy women do not have to worry about his age. Regenerist product line contains a mixture of amino-peptides help reverse the aging process. Why does skin get tired? The skin get tired because of age, effects of sunlight, pollution, tobacco smoke, drinking alcohol, insomnia, stress, rubbing the skin. All of those are enemies of skin. When you get older, speed of cellular changes slowly, it make the skin dull and rough. Water