The Kokoda was a significant battle in World War 2 because the Kokoda campaign saved Australia from possible invasion. It was the only place where troops went across Papua New Guinea from the north to the south coasts. From launching an invasion of Australia, the Japanese intended to capture Port Moresby as a start. If the Kokoda campaign didn’t occur, Australians may been isolated and being surrendered. In May 1942 the Japanese sent a powerful invasion force to capture Port Moresby by sea which they were ready to land an invasion. Because the Japanese navy was halted at the Battle of the Coral Sea, Japan had an only option which was seizing Port Moresby that seemed to be an overland assault along the Kokoda Track. (Kaye, L 2014)Using the track…
In the magazine Game Informer an advertisement for Old Spice caught my eye. The reason for this was because it was large scale, in your face, and took up two pages. The way that this ad established and reinforced the brand name was very clever. The ad used very neutral, warm welcoming colors such as dark orange, and blue with bold white text. This seems to be a typical old spice ad in my eyes. I say this because the way old spice portrays its self is humorous but at the same time, without a doubt seriously manly. This is an obvious point, because in the add the man is covered in the old spice foaming body wash while riding a giant crow away from the sunset while being struck by lighting. This makes a very bold point that it is the manly of manliest body washes. This is apparent because not any average man could tackle riding a giant crow as well as a substantial lightning strike all while covered in a foamy blanket of body wash.…
The Old Spice television advertising campaign was created in the United States by ad agency Wieden and Kennedy (History of Old Spice). In this Effie Award winning advertising campaign, the advertiser’s specific…
On the evening of September 15, 2017, Jackson Johnson, the father of a 10-month old baby, suddenly had a blood clot while riding his bicycle. He was found on the sidewalk in the countryside of Mississauga, Ontario.…
The argument of this TV commercial is that the overall quality of life for men will improve if they use Old Spice deodorant. The audience includes women that are in a relationship with a man and is concerned about the way their significant other smells. The goal of this advertisement is to get women to buy Old Spice deodorant for their significant other. The commercial tries to accomplish its goal of getting women to buy Old Spice deodorant for men in several elements of rhetoric.…
Throughout the commercial, the company is appealing to young couples. In the beginning of the commercial, the setting is at a high school. The commercial goes through the awkward moments that many teenagers experience when dating. This section is directed towards teenagers, as they will be able to relate because they are experiencing it right now. As the commercial continues, a new audience is being brought in. The couple continues to grow together and experience the good times and bad together. In the end, they even become engaged. This can appeal to young couples who are starting out their lives together. These young couples will be able to relate to the scenes that are shown. One of the scenes…
The campaign respects the decision made today by NYSUT, to endorse Jim Tedisco. However we are still saddened, and worried by this action. This campaign are still of the belief that what is best for teachers, students, and all public schools is to fully fund them.…
Old Spice affectively uses the rhetorical appeals to target and sell their product to pre-teen and young adult males. Old Spice is a known brand of Proctor and Gamble for male deodorant sprays and grooming products. Proctor and Gamble Company uploaded the commercial on YouTube and its Facebook page gaining millions of views. YouTube and Facebook are known to be the top sites and commonly used by teens and young adults. This marketing strategy by Old Spice was genius, gaining tons of hits and allowing to be shared across social media outlets.…
“Hey want to smell good and fresh unlike our loser competitors? Well we have the product to freshen up your life once and for all!” Everyday Americans are bombarded with advertisements…
Commercials are always targeting specific audiences with certain angles or visuals in the ad, for example, the Old Spice Company is a male deodorant and body wash producer but in this commercial the spokesperson is trying to convince women that they want their men to wear Old Spice. This particular ad is directed towards audiences that are couples, and even single males who want to appeal more to the women. The…
Have you ever heard the statement, a man that smells good is automatically attractive"? It's the first thing that I think of when I think of the Old Spice commercials. My favorite one is the one titled “Old Spice Mom Song”. This Old Spice commercial has caught the attention of over a million people across the world on both television and YouTube. This ad on YouTube was published on January 3, 2014, shows how mothers are upset and torn when their sons start using Old Spice products. When the boys start using Old Spice, it symbolizes becoming a man.…
The commercial grabs the reader’s attention and maintains it on the Old Spice man. It starts out with a former NFL player and an actor Isaiah Mustafa in an ordinary bathroom wearing nothing but a towel. He represents the “perfect male” for both women and as well as men. He is considered manly with the muscular physique, broad shoulders, bearded face and a stern voice. His strong posture and his deep male voice displays the masculine form, the women desire. Without losing eye contact with the audience, Mustafa shifts from a bathroom scene to a yacht, to a beach and lastly to a horseback-riding which portrays that “anything is possible…” with an Old Spice. Throughout his transformations he accomplishes impractical feats like obtaining tickets…
This promotion of a feminine fragrance line by Ralph Lauren is featured in a well-known woman’s health magazine. This advertisement has a sharp, clean, and uncluttered layout containing only the Ralph Lauren Romance scented glass perfume bottle and flowers on a white backdrop. This Ralph Lauren brand sponsored content is promoting its fragrance by showing pureness, cleanliness, elegance, and beauty with the application of a white background and flowers.…
Confidence, attractiveness, sex appeal, constant eye contact; these elements depict want and need to provoke consumers to buy Old Spice body wash. Old spice has seemed to open up a strong television advertising campaign during the 2010 Super Bowl that has gained much publicity and success. With constantly changing outfits on actor and spokesperson, Isaiah Mustafa, and continually shifting backgrounds and environments, this thirty-three second long commercial most definitely keeps watchers attentive and alert causing them to want to purchase Old Spice body wash.…
targeting to purchase a product. According to a study done at the Obafemi Awolowo University in Nigeria, advertising is, “a promotional strategy designed to encourage purchase, and ideally re-purchase, through brand loyalty”, (suite101.com). Old Spice, a major company for men’s hygienic products, has created a line of men’s body wash that has a very appealing and humorous advertising campaign. These ads are designed not only to get their product noticed in the marketplace, but to eclipse other lines of men’s body wash. The Old Spice commercials imply that by using their product, a man will be or become moresimilartotheOldSpiceman,orinotherwords,theultimateman. TheOldSpice advertisements capture men by reaching out to the needs of women, giving the ideal image of what a man should be and how he should smell, and by creating a sexual theme that attracts attention.…