Old Spice Commercial Analysis

The most notable Old Spice commercial, “The Man Your Man Could Smell Like,” while directly addressed to women, contains references to traditional masculine representations and cliche ideals. The Old Spice commercial campaign " Smell Like a Man, Man" relies on its portrayal of the idealized masculine persona to persuade its audience to purchase their Red Zone body wash, while also making a mockery of its own portrayal, captivating its audience to the Old Spice