Old Spice Commercial Analysis: Windsurfing

Old Spice commercial; "Windsurfing" is a thirty-seconds commercial, published on YouTube on September 24, 2015, starring Terry Crews and Isaiah Mustafa. The scenes in the commercial draw an argument between the Old Spice Timber fragrance body spray and Old Spice Bearglove fragrance deodorant. Although both of these products are a high seller on the market, Terry and Mustafa debates in the commercial so that the audience can buy one or both of the products. In the beginning of the commercial, the voiceover is used to narrate the commercial. The male narrator, posturing a warning to the viewer like, "Warning. Ignore all Old Spice commercials except this one." As the narrator speaks to the audience while Isaiah Mustafa's life-size cutout board in a towel, bare-chested is placed in the bathroom,
For example, in the commercial Terry says, "Don't use Timber! Use Bear Glove!." This quote states that the commercial's motive is to sell the product and also to claim that both of their Old Spice products are the best. Moreover, in the commercial Mustafa speaks with his body language such as he is bare-chested to grab the attention of the viewers. The commercial implies that the audience should consider using these products. Ethos hopes to motive and build trust with the viewers.

The argument being made appeals to the audience's logos in the Old Spice commercial. For example, the commercial uses several underlying messages in the dialogue such as when Mustafa says, "Hello, ladies. Don't listen to him, listen to this..."Timber." In this quote, Mustafa is drawing in male and female viewers attention not only by his words but also with his charm. Mustafa is in a towel, he shows his even toned body and he uses it for attraction. Although, this commercial is not intended for women; it was formulated in a way to convince men that they need Old Spice to be liked by