Old Spice Rhetorical Analysis
Advertising is one of the ways companies try to showcase their products to sell. Many methods are used to lure the audience into buying their product. According to a study that was done at the Obafemi Awolowo University in Nigeria, advertising is, “a promotional strategy designed to encourage purchase, and ideally, re-purchase, through brand loyalty” (Coleman). Old Spice an American brand of male grooming products, has created a line of men’s body wash that has a very appealing and humorous advertising campaign. These ads are designed to get their product noticed in the marketplace. The Old Spice commercials advertisments suggets that if you buy that body wash you will be more masculine and good looking like the ideal man. The Old Spice advertisements
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According to English professors Richard Johnson-Sheehan and Charles Paine in the chapter Rhetorical Analyses, ethos is “using reputation, experience, and values of the author or an expert to support claims” (147). In other words, ethos is the appeal convincing someone of the character or credibility. In our society today, an effective way to sell your product is to appeal to women. According to the website She-economy, women account for 85% of all consumer purchases-especially made because of a certain brand. Women have many different opinions on commercials that deal with advertising men products, but for the most part, if they like the commercial they will be more likely to buy the product and recommend it to another man to buy it. One example of ethos that is used in the Old Spice commercial is when he magically appears in a boat, which proves his credibility to the women he is addressing to them that he can treat them better than their man by being on a boat shirtless (“Old Spice: The Man Your Man Could Smell Like”). In the Old Spice commercial, they use different actors that look like the ideal man, very fit and good looking to promote their body wash. For example, they use an ex-NFL wide receiver, Isiah Mustafa, by showing the traits of an ideal man that are masculine, have a sex appeal, and have
According to English professors Richard Johnson-Sheehan and Charles Paine in the chapter Rhetorical Analyses, ethos is “using reputation, experience, and values of the author or an expert to support claims” (147). In other words, ethos is the appeal convincing someone of the character or credibility. In our society today, an effective way to sell your product is to appeal to women. According to the website She-economy, women account for 85% of all consumer purchases-especially made because of a certain brand. Women have many different opinions on commercials that deal with advertising men products, but for the most part, if they like the commercial they will be more likely to buy the product and recommend it to another man to buy it. One example of ethos that is used in the Old Spice commercial is when he magically appears in a boat, which proves his credibility to the women he is addressing to them that he can treat them better than their man by being on a boat shirtless (“Old Spice: The Man Your Man Could Smell Like”). In the Old Spice commercial, they use different actors that look like the ideal man, very fit and good looking to promote their body wash. For example, they use an ex-NFL wide receiver, Isiah Mustafa, by showing the traits of an ideal man that are masculine, have a sex appeal, and have