Old Town White Coffee

CONTENT page

1. Introduction………………………………………………………..2

2. Company Background…………………………………………...2

3. Core Values……………………………………………………….5

4. Financial Risk…………………………………………………….10

5. Country risk……………………………………………………....12

6. Cross-cultural risk…………………………………………….....15

7. Power Distance Index…………………………………………..15

8. Individualism……………………………………………………..16

9. Masculinity……………………………………………………….16

10. Uncertainty Avoidance Index ………………………………16

11. Long-Term Orientation………………………………………17

12. Commercial risk……………………………………………...17

13. Challenges Faced by OLDTOWN White Coffee……….....19

14. Consumers’ Consumption of OLDTOWN White Coffee Products…………………………………………………………..20

15. OLD TOWN WHITE COFFEE ENTRY MODES………….22

16. OLD TOWN WHITE COFFEE STRATEGIES …………....24
17. Growth Strategy……………………………………………....26
18. Multi-domestic Strategy …………………………………......27
19. Differentiation Strategy……………………………………....29
20. Conclusion…………………………………………………….30
21. Reference……………………………………………………..30

Introduction

Old Town White Coffee

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|Founded |1958 |
|Headquarters |Ipoh, Perak, Malaysia |
|Area Served |Malaysia, Singapore |
|Industry |Food and beverage |
|Products |Kopitiam |
|Website |http://www.oldtown.com.my |

Company Background

Our Group’s history can be traced back to the incorporation of White