Old Trafford
1.0 Introduction
The tourist destination that I would like to discuss in my report is Old Trafford Stadium from Manchester. The reason that I choose Old Trafford Stadium for this report is because Manchester United Football Club is one of the world largest and most successful football clubs and the fans supporters are all over the world .The purpose for this report is to discuss about the critical analysis of the communication activity of the selected destination or organisation from the perspective of the tourist decision making process. Not only that, I also try to evaluate the evaluation of the needs and expectations of the primary segment of the chosen destination or organization and the way they are addressed by them. Lastly is to analyze the analysis of the quality of the service encounter from the organization based on the personal experience. Highlighting the actual or potential quality problems that faced by the consumers belonging to other segments from the destination, make some suggestion for the organisation so that they will make some improvement. Old Trafford stadium is at Manchester and it was one of the biggest football club stadiums in United Kingdom and also to the world. It has more than 130 years of history and had earned lot of honors and trophies. Old Trafford Stadium is the official home football stadium for Manchester United Football Club. It was second largest football stadium in the United Kingdom which the largest is the Wembley Football Stadium. It also known as Theatre of Dreams by Sir Bobby Charlton, one of the legend players for the football club. It can fixed up to 75,765 of spectators at the seats and the record attendance was 76.962 spectators in one game.
2.1 A critical analysis of the communication activity of the selected destination or organization from the perspective of the tourist decision making process
Based on Mathieson & Wall’s model of tourist decision-making, the first step that tourist’s decided to
The tourist destination that I would like to discuss in my report is Old Trafford Stadium from Manchester. The reason that I choose Old Trafford Stadium for this report is because Manchester United Football Club is one of the world largest and most successful football clubs and the fans supporters are all over the world .The purpose for this report is to discuss about the critical analysis of the communication activity of the selected destination or organisation from the perspective of the tourist decision making process. Not only that, I also try to evaluate the evaluation of the needs and expectations of the primary segment of the chosen destination or organization and the way they are addressed by them. Lastly is to analyze the analysis of the quality of the service encounter from the organization based on the personal experience. Highlighting the actual or potential quality problems that faced by the consumers belonging to other segments from the destination, make some suggestion for the organisation so that they will make some improvement. Old Trafford stadium is at Manchester and it was one of the biggest football club stadiums in United Kingdom and also to the world. It has more than 130 years of history and had earned lot of honors and trophies. Old Trafford Stadium is the official home football stadium for Manchester United Football Club. It was second largest football stadium in the United Kingdom which the largest is the Wembley Football Stadium. It also known as Theatre of Dreams by Sir Bobby Charlton, one of the legend players for the football club. It can fixed up to 75,765 of spectators at the seats and the record attendance was 76.962 spectators in one game.
2.1 A critical analysis of the communication activity of the selected destination or organization from the perspective of the tourist decision making process
Based on Mathieson & Wall’s model of tourist decision-making, the first step that tourist’s decided to
References: Manchester United (2013) Musuem, Tour and Red Café [Online] Available at: http://www.manutd.com/en/Visit-Old-Trafford/Museum-And-Stadium-Tour/Welcome.aspx [Accessed 10th July 2013] Wikipedia (2013) Manchester United F.C. [Online] Available at: http://en.wikipedia.org/wiki/Manchester_United_F.C. [Accessed 10th July 2013] Wikipedia (2013) Old Trafford [Online] Available at: http://en.wikipedia.org/wiki/Old_Trafford [Accessed 10th July 2013] Visitmanchester (2013) Manchester United Museum and tour [Online] Available at: http://www.visitmanchester.com/articles/summer/events/manchester-united-museum-and-tour/ [Accessed 10th July] Tripadvisor (2013) Manchester United Museum and Stadium Tour [Online] Available at: http://www.tripadvisor.co.uk/Attraction_Review-g1020874-d1133188-Reviews-Manchester_United_Museum_and_Stadium_Tour-Trafford_Greater_Manchester_England.html [Accessed 10th July 2013]