Ole Miss Racial Image Change: A Case Study
X. Methodology
In order to investigate the relationship between Ole Miss racial image change and its brand equity the researchers performed a case study on the antecedents in the diagram. A case study is defined as a qualitative approach in which “the researcher explores real-life, contemporary bounded system(s) over time, through detailed, in-depth data collection involving multiple sources of information, and reports a case description and case themes” (Baxter & Jack, 2008). A case study attempts to understand and analyze the problem through various sources: interviews and interaction. Because of its distinguished history across many disciplines such as medicine, psychology, and political science, the case study approach is familiar to social
In order to investigate the relationship between Ole Miss racial image change and its brand equity the researchers performed a case study on the antecedents in the diagram. A case study is defined as a qualitative approach in which “the researcher explores real-life, contemporary bounded system(s) over time, through detailed, in-depth data collection involving multiple sources of information, and reports a case description and case themes” (Baxter & Jack, 2008). A case study attempts to understand and analyze the problem through various sources: interviews and interaction. Because of its distinguished history across many disciplines such as medicine, psychology, and political science, the case study approach is familiar to social