Olly Murs Stereotypes

The gender is communicated to the audience through the figure of the person in the picture. For example, the picture of Olly Murs on the cover immediately tells the audience that he is a male. Also, the fact that Olly Murs has dressed smart in the album cover represents his success which is a typical association with men. He is seen to be portraying confident facial expression and he is standing straight with his shoulders apart and chest high suggesting his gender to the audience as it is part of being masculine to be confident, strong and aggressive. On the other hand, Rihanna is seen to be naked. This is suggesting that the media is portraying a female’s gender as a sexual object as it is stereotyped that women’s role is to entertain the
male. This is supported by Laura Mulvey’s theory of male gaze. However, Rihanna is portrayed to be independent and strong. This is evident as she is alone in the album cover and her facial expression suggest that she has got that aggressive side to her. This is seen to be represented differently because a female being independent and aggressive is seen as a non-typical representation of a female as the media stereotypes a woman to actually be weak and dependent upon her husband. On the other hand, Olly Murs is slightly portraying the feminine aspect as we can see that the font used to write his name and the album cover seem to be quite girly which doesn’t quite portray the masculine side of him.
The gender is communicated to the audience in Katy Perry’s album as she is seen to be covered in candyfloss.
However, she is naked underneath all that making her look like a sex object. Due to the fact that her body parts are hidden by candyfloss, it shows her to be something of desire for men. This communicates gender identity because it is portrays the stereotypical idea that female are sexual objects for men. The candy floss in the album cover could portray her personality as being ‘sweet’ which is linked with female gender. On the other hand, Bruno mars is seen to be portraying the typical male gender identity. This is evident through his clothing as he is wearing a red shirt and has gold ring on his fingers both suggesting his success and wealth. The red shirt makes him stand out in the cover which could suggest his importance. This creates gender identity as the society believes that male are much more important than female. His facial expression shows that he is being serious and assertive which is a stereotypical image of a male. Also, the fact that he has his head held high suggesting his power. These factors are all typically connected with being masculine. However, the gender is being represented differently in Katy Perry’s album cover as usually a stereotypical image would consist a women to be fully dressed and in a setting of a house. This is because a stereotypical idea is that a woman should stay at home doing the house
chores.
The use of bright colours in Olly murs, Bruno Mars and Katy Perry’s video suggests that it is pop genre and the fact that Rihanna’s album cover lacks bright colours, makes it evident that it is RnB. Also, Katy Perry’s facial expression and the use of bright colours makes it evident that it’s a rather upbeat genre.
The relationship between the audience and the subject is established through the gender identity. For example, girls would listen to Katy Perry’s song because they feel that they can associate with the things she portrays such as the theme colour. Most girls are brought up with things which consist of the colour pink. Same way, some girls would listen to Rihanna because they may agree with the lyrics of her song, the message she may be conveying to the male. On the other hand, some girls may also listen to Olly Murs and Bruno mars due to female gaze and boys may listen to Katy Perry and Rihanna due to the sex appeal.
These texts communicate gender identity through the use of costume and facial expression. It makes it evident to us that a man should be quite masculine. This means that they should be quite strong, assertive and successful. These things are portrayed through the clothing’s and facial expression the male give off such as self-confident and stern. On the other hand, these texts tells us that a female is seen as a sex object and should be sweet and fun. However, Rihanna’s album cover suggests that a female should be strong and assertive too.