CHAPARRAL STEEL (ABRIDGED)
SUBMITTED TO:
PROF. N. NARAYANAN
SUBMITTED BY:
SECTION D – GROUP 7
MAYANK GUPTA – ABM09027
SHILPA AGARWAL – PGP28177
SONIA RAO – PGP28209
VISHAL DASSANI – PGP28224
TABLE OF CONTENTS SERIAL NUMBER | TOPIC | PAGE NUMBER | 1. | Introduction | 2 | 2. | Product Strategy | 3 | 3. | Manufacturability | 4 | 4. | New Product Opportunities | 4 | 5. | Product Mix | 4 | 6. | Competition | 5 | 7. | Strategic Move | 6 | 8. | Process Design | 7 | 9. | Job Design & Work Systems Design | 9 | 10. | Scale & Capacity Planning and Management | 10 | 11. | Design and management of incremental and step development projects | 13 | 12.13. | Multi Activity ChartConclusion | 18 19 | | | | | | |
INTRODUCTION
Chaparral Steel Company, located in Texas, owns and operates a technologically advanced steel mill that produces bar and structural steel products by recycling scrap steel. Chaparral's facilities and its operating philosophy reflect the latest advances in electric arc steelmaking.
We have analysed the case from product design dimension of operations management. Product design itself has multiple dimensions associated with it like * Product lifecycle related decisions * Product value by analysis * New Product development/enhancement opportunities * Manufacturability * Design Aspects: robust and modular
We have discussed these points based on the information available in the case, over and above these points we have discussed some additional issues which are specific to this case. Also we will see implications of macro as well as micro level goals on product design.
The proposed expansion of capacity would add a second electric furnace, continuous caster and rolling mill that would more than double the capacity of existing operations. The proposed layout of the expanded plan put both