Om Domino Pizza
Operations Management Assignment Dominos LLC
Prepared by Group 8 Achyut Gandham Anuj Wilson Biranchi Tripathy Sudarshan Garg Wisallaya Thaithammayanon Zafar Shah
MBA Challum 2011/12 9th December 2011 Word Count – 5,970
Operations Management Assignment
Table of Contents
Table of Contents ............................................................................................................. i 1 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 Executive Summary ...............................................................................................4 Operations Strategy...............................................................................................5 Introduction...............................................................................................................5 Corporate Vision ......................................................................................................5 Global Strategic objectives ......................................................................................6 Order qualifiers, Order winners................................................................................6 The Core Competencies of Dominos ......................................................................6 The Value Chain ......................................................................................................7 Product value chain .................................................................................................8 Operations Strategy Implications (Store Level) .......................................................9 Competitor Analysis ...............................................................................................10
Figure 7 Dominos versus its Competitors (UK) ..............................................................10 3 3.1 3.2 3.3 3.4 4 4.1 Product & Service Design ...................................................................................13
Prepared by Group 8 Achyut Gandham Anuj Wilson Biranchi Tripathy Sudarshan Garg Wisallaya Thaithammayanon Zafar Shah
MBA Challum 2011/12 9th December 2011 Word Count – 5,970
Operations Management Assignment
Table of Contents
Table of Contents ............................................................................................................. i 1 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 Executive Summary ...............................................................................................4 Operations Strategy...............................................................................................5 Introduction...............................................................................................................5 Corporate Vision ......................................................................................................5 Global Strategic objectives ......................................................................................6 Order qualifiers, Order winners................................................................................6 The Core Competencies of Dominos ......................................................................6 The Value Chain ......................................................................................................7 Product value chain .................................................................................................8 Operations Strategy Implications (Store Level) .......................................................9 Competitor Analysis ...............................................................................................10
Figure 7 Dominos versus its Competitors (UK) ..............................................................10 3 3.1 3.2 3.3 3.4 4 4.1 Product & Service Design ...................................................................................13
References: 1. Charlene Li, Harvard Business Review: The Art of Admitting Failure, 2011 http://blogs.hbr.org/cs/2011/03/the_art_of_admitting_failure.html 2. BIS John Reynolds, Dominos Pizza Inc. http://web.ebscohost.com/ehost/detail?sid=5b87caa3-d294-4899-9e929941787fd7ab%40sessionmgr14&vid=3&hid=12&bdata=JnNpdGU9ZWhvc3QtbGl2 ZQ%3d%3d#db=bth&AN=53576535 3. Geoff Riley, Dominos Pizza - Growth & Strategy (Part 2) - Innovation, Service and Smart, Operations, 2010 http://tutor2u.net/blog/index.php/business-studies/comments/dominos-pizzagrowth-strategy-part-2-innovation-service-and-smart-operation/ 4. Dominos Corporate profile http://phx.corporate-ir.net/phoenix.zhtml?c=135383&p=irol-homeprofile 5. Global Logistics & Supply Chain Strategies, Planning, Sourcing, Replenishment Are Easy as (Pizza) Pie, 2008 http://www.supplychainbrain.com/content/industry-verticals/food-beverage/singlearticle-page/article/planning-sourcing-replenishment-are-easy-as-pizza-pie/ 6. Dominos annual report 2011 http://www.dominos.com.au/corporate/investors/investors.aspx 7. Stephanie Clifford, The New York Times, Video Prank at Domino’s Taints Brand, 2009 http://www.nytimes.com/2009/04/16/business/media/16dominos.html 8. Jacob Goldenberg, David Mazursky, The Cambridge Press, Creativity in Product innovation, 2002 http://catdir.loc.gov/catdir/samples/cam033/2001018106.pdf 9. BIS: Euro Monitor – Dominos company profile 06 Sept 2011 © Challum Group 8 36