Oman Cable Inds
2012
STRATEGIC MARKETING PLAN FOR OMAN CABLE INDUSTRIES SAOG
Table of Contents Executive Summary 3 INTRODUCTION 3 MARKET OVERVIEW 4 PEST Analysis 4 KEY COMPETITORS 5 SEGMENTATION AND TARGETING 6 SITUATION ANALYSIS 7 Strengths- Weakness- Opportunities-Threats Analysis 7 COMPETITOR ANALYSIS 9 GROWTH MATRIX 10 MARKETING OBJECTIVES 12 MARKETING MIX STRATEGIES 13 Price 13 Product 13 Place 13 Promotion 14 Resource requirements 14 REFERENCES 14
Executive Summary
This report is prepared for the Strategic Marketing Plan of the Oman Cable Industries SAOG which is in the business of selling industrial grade cables to the market of Oman, This report will present the market overview in light of the PEST analysis as well as the key competitors and the segmenting that this organization is looking at, further to that the report will also provide the situation analysis of the current situation that the organization is in as well as it will present the marketing mix and its different variables that the organization will use to achieve its marketing objectives.
INTRODUCTION
The Oman Cables Industry is a corporate organization that was founded in the year 1984 in Oman at the Russayl area in order to contribute to the goal of development of the country of Sultanate of Oman, by Mr. Mustafa Mukhtar and Mr. Hussain Salman. The main products that the organization is involved in is that of XLPE and PVC Insulated Power Cables that meet the requirements of international standards like BS, IEC, VDE, these are generally crafted according to the customer specifications and requirements. This company has continuously managed to grow every year, the first year turnover for this company was Omr seventy five thousand but today this has increased up to Omr two hundred and seventeen million.
The Vision of Oman Cables Industry is “To ensure that through our product offering, we
STRATEGIC MARKETING PLAN FOR OMAN CABLE INDUSTRIES SAOG
Table of Contents Executive Summary 3 INTRODUCTION 3 MARKET OVERVIEW 4 PEST Analysis 4 KEY COMPETITORS 5 SEGMENTATION AND TARGETING 6 SITUATION ANALYSIS 7 Strengths- Weakness- Opportunities-Threats Analysis 7 COMPETITOR ANALYSIS 9 GROWTH MATRIX 10 MARKETING OBJECTIVES 12 MARKETING MIX STRATEGIES 13 Price 13 Product 13 Place 13 Promotion 14 Resource requirements 14 REFERENCES 14
Executive Summary
This report is prepared for the Strategic Marketing Plan of the Oman Cable Industries SAOG which is in the business of selling industrial grade cables to the market of Oman, This report will present the market overview in light of the PEST analysis as well as the key competitors and the segmenting that this organization is looking at, further to that the report will also provide the situation analysis of the current situation that the organization is in as well as it will present the marketing mix and its different variables that the organization will use to achieve its marketing objectives.
INTRODUCTION
The Oman Cables Industry is a corporate organization that was founded in the year 1984 in Oman at the Russayl area in order to contribute to the goal of development of the country of Sultanate of Oman, by Mr. Mustafa Mukhtar and Mr. Hussain Salman. The main products that the organization is involved in is that of XLPE and PVC Insulated Power Cables that meet the requirements of international standards like BS, IEC, VDE, these are generally crafted according to the customer specifications and requirements. This company has continuously managed to grow every year, the first year turnover for this company was Omr seventy five thousand but today this has increased up to Omr two hundred and seventeen million.
The Vision of Oman Cables Industry is “To ensure that through our product offering, we
References: BOOKS * Chernev, A., (2009). Strategic Marketing Management, 5th Edition. 5 Edition. Brightstar Media, Inc. * Aaker, D., (2009). Strategic Market Management (Strategic Market Managment). 9 Edition. Wiley * Parry, M., (2001). Strategic Marketing Management: A Means-End Approach. 1 Edition. McGraw-Hill. * Zeithaml, V., (2002). Services Marketing. 3 Edition. McGraw-Hill/Irwin WEBSITES Oman Cables, (2010). About Us. (Online). URL: http://www.omancables.com (Date Visited: 20th July 2012) OTHERS Jaju, A., Joiner, C. and Reddy, S. K. 2006,”Consumer Evaluations of Corporate Brand Redeployments”, Journal of the Academy of Marazketing Science, Volume 34, No. 2, pages 206-215, George Mason University and University of Georgia.