Omfed Market Research
PROJECT REPORT A STUDY ON PRESENT MARKET ACCEPTANCE OF PINEAPPLE SIP (OMFED)
Submitted To: Prof. BADAL RATH Submitted By: Smruti Ranjan Panda Asish Kumar Sahu Sephali Beura
SRI SRI UNIVERSITY
ACKNOWLEDGEMENT
We are deeply indebted to Mr. Sandeep Khadenga who gave us full support, gave insights about OMFED and marketing prospective of its horticulture products. He also helped us for research and writing this project. Our thanks also go to all the stockist and consumers of OMFED of Bhubaneswar and Cuttack for their moral support to accomplish this task. We would like to be grateful to Dr. Badal Rath who taught us marketing and indirectly involved in the completion of this project.
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CONTENTS
1. ABOUT THE ORGANISATION
OMFED Introduction OMFED Objectives OMFED Vision OMFED Products
2.
PRODUCT ANALYSIS Pineapple sip product analysis Customer and competitor analysis
3. MARKET STUDY
Objective of the study Research Methodology Data Interpretation Data Analysis Experience gained Recommendations
4. SWOT Analysis 5. CONCLUSION 6. QUESTIONNAIRES
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ABOUT THE ORGANISATION: ORIGIN OF THE ORGANISATION:
During 1981-82 the state of Orissa had the cross breed animal population of 0.94lakhs, the digamous milk animal population of 41.62lakhs and buffalo population of 13.33lakhs.At that time the milk production in the state was only 7.31lakhs lit/day, with the per capita availability is of 27ml.With the growth of population and increasing demand of milk, a milk production enhancement programme was felt essential in this state. The Operation flood-I programme was started in the 1970 Phulnakhara, Cuttack. This was a small scheme of collection and of 6000 lit/day from nearby societies of Puri and Cuttack and sold them after processing. The operation flood-II programme was started in 1981.Initialy it covered four districts i.e. Cuttack, Puri, Dhenkanal and Bhubaneswar. The Orissa State Cooperative Milk Producers Federation Ltd same in to front from
Submitted To: Prof. BADAL RATH Submitted By: Smruti Ranjan Panda Asish Kumar Sahu Sephali Beura
SRI SRI UNIVERSITY
ACKNOWLEDGEMENT
We are deeply indebted to Mr. Sandeep Khadenga who gave us full support, gave insights about OMFED and marketing prospective of its horticulture products. He also helped us for research and writing this project. Our thanks also go to all the stockist and consumers of OMFED of Bhubaneswar and Cuttack for their moral support to accomplish this task. We would like to be grateful to Dr. Badal Rath who taught us marketing and indirectly involved in the completion of this project.
-2-
CONTENTS
1. ABOUT THE ORGANISATION
OMFED Introduction OMFED Objectives OMFED Vision OMFED Products
2.
PRODUCT ANALYSIS Pineapple sip product analysis Customer and competitor analysis
3. MARKET STUDY
Objective of the study Research Methodology Data Interpretation Data Analysis Experience gained Recommendations
4. SWOT Analysis 5. CONCLUSION 6. QUESTIONNAIRES
-3-
ABOUT THE ORGANISATION: ORIGIN OF THE ORGANISATION:
During 1981-82 the state of Orissa had the cross breed animal population of 0.94lakhs, the digamous milk animal population of 41.62lakhs and buffalo population of 13.33lakhs.At that time the milk production in the state was only 7.31lakhs lit/day, with the per capita availability is of 27ml.With the growth of population and increasing demand of milk, a milk production enhancement programme was felt essential in this state. The Operation flood-I programme was started in the 1970 Phulnakhara, Cuttack. This was a small scheme of collection and of 6000 lit/day from nearby societies of Puri and Cuttack and sold them after processing. The operation flood-II programme was started in 1981.Initialy it covered four districts i.e. Cuttack, Puri, Dhenkanal and Bhubaneswar. The Orissa State Cooperative Milk Producers Federation Ltd same in to front from