A. INTRODUCTION Technology is changing the world in a fast pace. This is evident most especially in social networks. Due to the widespread and growing use of these new social media, especially social networking sites such as Facebook, researchers began to study its ethical implications. Social networking services or social networking sites are widespread in all parts of the world. It serves as means of communication and is considered as the most convenient and easiest way of communication. It is convenient in a way that it is better than other means of communication such as telephone. In social networking sites, there is a video call and the one being called and the one calling can see each other. It is easy by the fact that it takes only one click on the mouse button to operate it. It is indeed a wonderful technological offshoot. Social networks such as Facebook offer online friendship. Establishing friendship at the social networks is very easy. Just by one click on the mouse button that takes a split second, a person and another person becomes friend with each other. That is how easy friendship can be established through the use of social network. However, there are questions whether the friendship in social network can be as strong as the friendship of those people who ventured in the traditional way of making friends. In the traditional way of developing or establishing friendship, it takes several years before a person can call someone as a friend. It is evident during the ancient times and an early year before the internet was invented. Luis Antonio Cardinal Tagle of Manila affirmed this by giving his personal insight regarding the said issue. In the following lines, he narrates his experience in making friends and compares it to this present time through the use of social networks. He says: Sa mundong kinalakihan ko gagapang ka para maging friend. Hindi pwede na in one click, friend kana. Nagsisimula ka sa getting to know you.
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