Often described as sparking the resurgence in the boy band concept, and of forming part of a new "British Invasion" in the United States, the group have sold over 14 million singles and 8 million albums, as noted by the band's management company, Modest! Management.[1] Their achievements include two BRIT Awards and three MTV Video Music Awards. According to Nick Gatfield, the chairman and chief executive of Sony Music Entertainment UK, One Direction represented a $50 million business empire by June 2012. They were proclaimed 2012's "Top New Artist" by Billboard,[2] while The Huffington Post named 2012 "The Year of One Direction".[3]
One Direction in April 2012. From left to right: Niall Horan, Liam Payne, Harry Styles, Zayn Malik and Louis Tomlinson.
Background information
Origin London, England
Genres Dance-pop, pop rock, power pop, teen pop
Years active 2010–present
Labels Syco, Columbia
Associated acts The X Factor finalists 2010
Website onedirectionmusic.com
Members Niall Horan
Zayn Malik
Liam Payne
Harry Styles
Louis