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The Myths of Innovation by Scott Berkun
Copyright © 2010 Scott Berkun. All rights reserved.
Printed in Canada.
Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North,
Sebastopol, CA 95472.
O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles
(http://my.safaribooksonline.com). For more information, contact our corporate/institutional sales department: (800) 998-9938 or corporate@oreilly.com. Editor: Mary Treseler
Production Editor:
Rachel Monaghan
Copyeditor: Marlowe Shaeffer
Proofreader: Sada Preisch
Indexer: Ellen Troutman Zaig
Cover Designer: Mark Paglietti
Interior Designer: Ron Bilodeau
Illustrator: Robert Romano
Printing History:
August 2010:
First Edition.
This paperback edition is updated and expanded from the 2007 hardcover version, also published by O’Reilly.
Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks of O’Reilly Media, Inc. The Myths of Innovation and related trade dress are trademarks of O’Reilly Media, Inc.
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc., was aware of a trademark claim, the designations have
Sam
Free
O’Reilly Ebooks—Your bookshelf on your devices!
When you buy an ebook through oreilly.com, you get lifetime access to the book, and whenever possible we provide it to you in four, DRM-free file formats—PDF, .epub,
Kindle-compatible .mobi, and Android .apk ebook—that you can use on the devices of your choice. Our ebook files are fully searchable and you can cut-and-paste and print them. We also alert you when we’ve updated the files with corrections and additions.
Learn more at http://oreilly.com/ebooks/
You can also purchase O’Reilly ebooks through iTunes, the Android Marketplace, and Amazon.com.
The Myths of Innovation by Scott Berkun
Copyright © 2010 Scott Berkun. All rights reserved.
Printed in Canada.
Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North,
Sebastopol, CA 95472.
O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles
(http://my.safaribooksonline.com). For more information, contact our corporate/institutional sales department: (800) 998-9938 or corporate@oreilly.com. Editor: Mary Treseler
Production Editor:
Rachel Monaghan
Copyeditor: Marlowe Shaeffer
Proofreader: Sada Preisch
Indexer: Ellen Troutman Zaig
Cover Designer: Mark Paglietti
Interior Designer: Ron Bilodeau
Illustrator: Robert Romano
Printing History:
August 2010:
First Edition.
This paperback edition is updated and expanded from the 2007 hardcover version, also published by O’Reilly.
Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks of O’Reilly Media, Inc. The Myths of Innovation and related trade dress are trademarks of O’Reilly Media, Inc.
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc., was aware of a trademark claim, the designations have