Online Advertising
Online Marketing
Submitted By: Tech 4.0 (Group 16)
Amey Kolhatkar (09BM8008)
Balaji M (09BM8015)
Divya Goel (09BM8026)
Rahul Yadav (09BM8073)
Introduction
Marketing is the beginning of everything. An old saying states that ‘‘nothing happens until a sale is made,’’ and that is true. But until someone does some marketing, there is nothing to sell, and no premise on which to sell it. Marketing is the eyes and ears of the company, tuned to the customer, and to competition. It is the driving force behind new products, behind the promotion and advertising and all of the other communications about the new products. However, in today’s world of exponential growth of Internet and advancements in Web 2.0, Media Marketing is a thing of past. If you want to be heard today, then you have to appeal to each and every person in your target segment. Here comes the role of Online Marketing.
Online Marketing is a powerful and self-sufficient marketing strategy. A range of Internet channels are used to motivate prospects to visit your website, and to promote a favourable image of your company, its products and services. Targeted website traffic is a key objective of online marketing as it encourages genuine prospects to purchase products and services, find company, product and service information, interact with your brand (through forums, chat rooms and competitions), subscribe to newsletters and mailing lists, and download documents and applications. Web 2.0 here provides tools that enable to directly increase market exposure and provide visitors or customers a better experience that allows increasing conversions.
Exponential growth of Internet over years, technical advancements, and the need for direct communication to target audience in today’s extremely competitive and globalized business world, have made the extensive use of Online marketing strategy completely inevitable.
Online Marketing offers following advantages over traditional Media marketing:
Submitted By: Tech 4.0 (Group 16)
Amey Kolhatkar (09BM8008)
Balaji M (09BM8015)
Divya Goel (09BM8026)
Rahul Yadav (09BM8073)
Introduction
Marketing is the beginning of everything. An old saying states that ‘‘nothing happens until a sale is made,’’ and that is true. But until someone does some marketing, there is nothing to sell, and no premise on which to sell it. Marketing is the eyes and ears of the company, tuned to the customer, and to competition. It is the driving force behind new products, behind the promotion and advertising and all of the other communications about the new products. However, in today’s world of exponential growth of Internet and advancements in Web 2.0, Media Marketing is a thing of past. If you want to be heard today, then you have to appeal to each and every person in your target segment. Here comes the role of Online Marketing.
Online Marketing is a powerful and self-sufficient marketing strategy. A range of Internet channels are used to motivate prospects to visit your website, and to promote a favourable image of your company, its products and services. Targeted website traffic is a key objective of online marketing as it encourages genuine prospects to purchase products and services, find company, product and service information, interact with your brand (through forums, chat rooms and competitions), subscribe to newsletters and mailing lists, and download documents and applications. Web 2.0 here provides tools that enable to directly increase market exposure and provide visitors or customers a better experience that allows increasing conversions.
Exponential growth of Internet over years, technical advancements, and the need for direct communication to target audience in today’s extremely competitive and globalized business world, have made the extensive use of Online marketing strategy completely inevitable.
Online Marketing offers following advantages over traditional Media marketing:
References: • www.ezinearticles.com • http://www.socialmediamilwaukee.com/ • Wikipedia, www.wikipedia.org • Adsense ‘How to?’ http://www.adsensehowto.net • Attributor Blog, http://www.attributor.com