Online Advertising Trends in Educational Institutes
SUMMER PROJECT REPORT
“A study on the Online Advertising Trends in the educational sector at Glocalstudy.com”
For
GlocalEdge Consultants Pvt Ltd.
Prepared for the Mumbai University in the partial fulfillment of the requirement for the award of the degree in... MASTERS OF MANAGEMENT STUDIES Submitted By:
KEVIN ANTONY JON
Roll No: 85, MMS: 2009- 2011 Under the guidance of Prof. Thomas Mathew
St Francis Institute of Management and Research, Mt. Poinsur, S.V.P Road, Borivali (W) Mumbai. Batch: 2009-2011
1|P a ge
ACKNOWLEDGEMENT
I consider it my privilege to express a few words of gratitude and respect to all those who guided and inspired me in the successful completion of the project. I wish to take this opportunity to express my deep sense of gratitude to Mr. Kush Jain (founding partner & CEO, GlocalEdge Consultants Pvt Ltd) and my guide and reporting manager Mr. Kartik Kakar (Operations lead, GlocalEdge Consultants Pvt Ltd) for their invaluable guidance throughout my project. I sincerely thank GlocalEdge Consultants (Pvt) Ltd for providing me with an opportunity to work with ‗www.glocalstudy.com‘. I thank the whole team at GlocalEdge, who attended to all my requests and helped me to the best of their abilities in all stages of the project. I also convey my sincere gratitude to my faculty Guide Prof Thomas Mathew, St. Francis Institute Of Management & Research, for the guidance, inspiration and constructive suggestions that helped me in the completion of this project. Last but not the least I thank, all my friends and my family for their encouragement and support extended during the course of my project. Kevin Antony Jon MMS
2|P a ge
EXECUTIVE SUMMARY
The report presents the results on “Studying online advertising trends by educational institutions for Glocal Study”, conducted as a part of www.glocalstudy.com, a venture by the new-age digital marketing company, GlocalEdge Consultants (Pvt) Ltd. The study was aimed at gaining an
“A study on the Online Advertising Trends in the educational sector at Glocalstudy.com”
For
GlocalEdge Consultants Pvt Ltd.
Prepared for the Mumbai University in the partial fulfillment of the requirement for the award of the degree in... MASTERS OF MANAGEMENT STUDIES Submitted By:
KEVIN ANTONY JON
Roll No: 85, MMS: 2009- 2011 Under the guidance of Prof. Thomas Mathew
St Francis Institute of Management and Research, Mt. Poinsur, S.V.P Road, Borivali (W) Mumbai. Batch: 2009-2011
1|P a ge
ACKNOWLEDGEMENT
I consider it my privilege to express a few words of gratitude and respect to all those who guided and inspired me in the successful completion of the project. I wish to take this opportunity to express my deep sense of gratitude to Mr. Kush Jain (founding partner & CEO, GlocalEdge Consultants Pvt Ltd) and my guide and reporting manager Mr. Kartik Kakar (Operations lead, GlocalEdge Consultants Pvt Ltd) for their invaluable guidance throughout my project. I sincerely thank GlocalEdge Consultants (Pvt) Ltd for providing me with an opportunity to work with ‗www.glocalstudy.com‘. I thank the whole team at GlocalEdge, who attended to all my requests and helped me to the best of their abilities in all stages of the project. I also convey my sincere gratitude to my faculty Guide Prof Thomas Mathew, St. Francis Institute Of Management & Research, for the guidance, inspiration and constructive suggestions that helped me in the completion of this project. Last but not the least I thank, all my friends and my family for their encouragement and support extended during the course of my project. Kevin Antony Jon MMS
2|P a ge
EXECUTIVE SUMMARY
The report presents the results on “Studying online advertising trends by educational institutions for Glocal Study”, conducted as a part of www.glocalstudy.com, a venture by the new-age digital marketing company, GlocalEdge Consultants (Pvt) Ltd. The study was aimed at gaining an