Online Directory
Chapter 1
INTRODUCTION
Background of the Study Information technology has transformed the way companies conduct business. Technology allows businesses to automate manual operations and process information much faster. In the past, these methods consisted of person to person referrals and paper ads in newspapers and magazines. In the modern times of technology, there are new ways that companies are breaking out into the computer world through advertising and marketing. Probably the most innovating thing on the Internet for businesses is to use an online directory. These websites and virtual phonebooks provide easy ways for companies to spread the word out about their work, and put all of their contact information and details in one place (Parker, 2009). One of the most elementary advantages to a business directory is the ability to look up information on a company much quicker as compared to an old fashioned phone book. Most of the information you need can be found by simply entering the company name and city the business is located in. This will get you any basic information you need such as physical address, phone number, and often times even a URL to the business' website. Online directories can really come in handy when you want to search a certain geographical area for a particular kind of business. For instance, maybe to know you need to hire a landscaper within a certain amount of miles from a certain address. In this case, you will be able to produce a list of companies that fit these search criteria within the directory. This type of application can help you compare and contrast companies based on where they are in proximity to your location as well as though any comments left on their profile page that may give insight into the quality of services they provide (Panlaque, 2011). With the importance of ecommerce, every business however big or small has an online presence. With the number of browsers increasing everyday there is no better way to
INTRODUCTION
Background of the Study Information technology has transformed the way companies conduct business. Technology allows businesses to automate manual operations and process information much faster. In the past, these methods consisted of person to person referrals and paper ads in newspapers and magazines. In the modern times of technology, there are new ways that companies are breaking out into the computer world through advertising and marketing. Probably the most innovating thing on the Internet for businesses is to use an online directory. These websites and virtual phonebooks provide easy ways for companies to spread the word out about their work, and put all of their contact information and details in one place (Parker, 2009). One of the most elementary advantages to a business directory is the ability to look up information on a company much quicker as compared to an old fashioned phone book. Most of the information you need can be found by simply entering the company name and city the business is located in. This will get you any basic information you need such as physical address, phone number, and often times even a URL to the business' website. Online directories can really come in handy when you want to search a certain geographical area for a particular kind of business. For instance, maybe to know you need to hire a landscaper within a certain amount of miles from a certain address. In this case, you will be able to produce a list of companies that fit these search criteria within the directory. This type of application can help you compare and contrast companies based on where they are in proximity to your location as well as though any comments left on their profile page that may give insight into the quality of services they provide (Panlaque, 2011). With the importance of ecommerce, every business however big or small has an online presence. With the number of browsers increasing everyday there is no better way to