Technological Opportunity:
ClickMeals.com (hereafter referred to as CM) will provide an easy to use and navigate user interface that will allow users to place online order at any of the participating restaurants within the given area. The website will also allow users to place order for weekly or weekend lunches and dinner choosing from the available cuisine types. Every order placed at CM will earn user points that can be redeemed for gift vouchers from the participating restaurants. The workflow diagram for site navigation is described below:
Click MEALS Order food online from restaurants \ take outs Order homemade lunches and dinners Order for small parties Select frequency and cuisine type Enter zip code, select the desired radius Select cuisine type View the weekly menu Place an Order Select from restaurant or home providers Place an order Place an order Earn points, save order history
1. Market
1.1 Need for technology
Americans love takeout. However ordering on the phone is a pain sometimes specially when
a. You have misplaced the take out menu
b. You know the menu but prices are not displayed on the website. You are down to last 100 dollars that need to last the whole week
c. You like to make substitutions
d. You have difficult pronouncing ingredient names
e. You love ethnic food but cant understand ethnic waiters
The site would cater to the following main clientele
a. The Business Person
They work hard all day and often stay overnight in a strange city. CM with its global presence would allow them to order food from the same user interface they are familiar with from the comfort of their room and the food would be