Online Hotel reservation

review related literature One indisputable benefit of e-commerce is its ability to reduce transaction costs. For consumers or buyers, this is most likely to take the form of lower search costs and better information on products and prices. There could be drastic savings in production and delivery costs of electronic or digital goods as well. (Lee, 2006) Information and Communication Technology (ICT) has become and will continue to be an integral part of the day-to-day life of every Filipino across all levels of our society. The occurrence of communication technology around the world necessitates that government get on a cohesive and coordinated strategy on how to prepare its citizens to survive, live and thrive in a digital world.(The Philippine Digital Strategy Transformation 2.0: Digital Empowered Nation 2011) The main objective of the paper is to have a competitive society where everyone has a reliable, affordable and secure information access in the Philippines. Review of Related Studies This section consists of information gathered from thesis and dissertations which are also relevant to the research.

Foreign E-commerce has become a standard method of providing distributed information to many different platforms. It is being implemented by a growing number of companies to be more completive in corporate world. All companies need to make a step forward towards a new technology. To be able to compete with the global market, e-commerce was a good answer (Lanvin and Maggarqul, 2006).
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The company’s websites seem to have significant influence on sales and corporate image, and are expected to contribute to overall customer satisfaction (Hossain, 2007). The easiest way to be reliable to the customer is to maintain an easy and simple image in the company’s website, which created positive web experience to the customer. This can be done by having transparent interface, rich content, easily