Online Mobile Selling: Business Case

Empulse

Mohammad Dekmak
Mark Jouharjian
First Copy
Confidential

Empulse

Mohammad Dekmak
Mark Jouharjian
70 – 993 253 [e-mail] First copy assigned to Mr. Wisam Juburi
CONFIDENTIAL
Do not make copies of this document

Table of Contents
Executive Summary3
Business Description4
Services……………………………………………………………………………………………………………………………………………………5
Marketplace Analysis………………………………………………………………………………………………………………………….6
Operational Plan…………………………………………………………………………………………………………………………………6
Management Plan………………………………………………………………………………………………………………………………7
Exit Strategy……………………………………………………………………………………………………………………………………….7

Empulse is the new face of technology service and support in the Lebanese market launching in February 2013. We want you to be able to enjoy your new technological products and services for years to come in a glance, as smoothly and conveniently as possible.
The ever increasing number of mobile phone providers in Lebanon has made it very difficult for new dealers to prove their worth. Empulse will strive to enter the market strongly through its high quality products and services, and its excellent customer care(return policy, order tracking, VIPs…). Approximately 20,000 sellers are competing to sell practically the same products and it’s up to us and our professionalism to excel in a rising market place.

From having your desired technological equipment delivered to your house or having your phones repaired and/or recharged, empulse aims at realizing your urge to match a high-tech lifestyle as smoothly as possible. All our services will come to you with one phone call (please add other ways to communicate with empulse). What differentiates us is the flexibility in your payment procedure on one hand - as you will be paying only after owning the solution and credibility in our service on the other- for you can return what you ordered if it doesn’t meet your highest expectations, all after the product is delivered straight to your home. Customers can benefit from a pointing system where on each purchase, the consumer will earn points which will transform him into a VIP customer (priority). It’s also note to mention that our prices are the second lowest in the entire country. Our business is active 24 hours a day, 7 days per week.
Our business is managed directly by the partners in addition to a very qualified delivery system and call center managed by more than capable, experienced, and up-to-date management team.

Our mission: We exist to deliver the Technological Service or Product you desire. Satisfy your urge to have it, pay only after you own it and return as long as you don’t like it!

Empulse is a newly found partnership created in mid 2012. Through its professional and deep knowledge of the mobile phone industry and community, it matches individuals who want to have the newest and best mobile devices with whatever technology has to offer at low prices and easy shopping processes.
Our mission: We exist to deliver the Technological Service or Product you desire. Satisfy your urge to have it, pay only after you own it and return as long as you don’t like it!

Management Team:
Mohammad Dekmak: General Partner - CEO
Mark Jouharjian: Operations Manager
Mohammad Koaik: Silent Partner
Hadi Saad: Senior Web Designer

Contact Information:
Address: Mar Elias, Beirut, Lebanon.
Telephone: 01 – 704 047
Email address: [e-mail]
Website: www.empulse.com

Services:
Empulse is mainly focused on mobile devices and services (software repair, hardware repair, recharge…).
Mobile Devices:
Empulse has all the up-to-date mobile phones ranging from iPhones, HTCs, Samsungs, Nokias, to Blackberry’s. All customer wants and needs related to software and applications are delivered without any problems.

Mobile Services:
We are ready to solve basically all mobile software and hardware related problems, and add all the desired applications. In addition, we also have phone line recharging and solutions to other related wants.

Marketplace Analysis:
According to the studies made by Empulse, the market for mobile phones is growing at a rate of approximately 35% per year. This is due to: * The growing interest in all age groups to acquire new mobile phones. * The increase in the need to stay connected to the Internet which is only enabled through high-tech devices. * The rising expectation of users of getting the newest as cheaply as possible. * The growth in business requirements which in hand require advanced telephones for e-mailing for example. * The very handy and useful applications which have replaced desktop and laptop computers, providing ease and comfort to all users.

Operational Plan:
Clients contact us through our website, support e-mail and phone. All purchases are made online through the very smooth buying process which is carried step-by-step in the website. After each purchase is completed from the customer’s side, a notification e-mail is sent to the business administrator informing him about the transaction. We also have a CMS – Content Management System – that allows very easy and fast updates on all items on the website (stock management, product updates, price changes…).
The item is delivered to the customer within 24 hours maximum of the online purchase through our superb and dedicated delivery system, which reaches almost all regions in the country.
Management Plan:

Exit Strategy:
In case our business failed to deliver our desired standards and goals, we are ready to sell our advanced mobile phone solution