Online Product Catalog
CHAPTER ONE
INTRODUCTION
1. BACKGROUND OF STUDY
Product catalogs are basically created to provide manufacturers and suppliers, with a platform to present their products and services efficiently to the online audience. These product catalogs are fast gaining popularity as they are the most cost-effective medium of advertising online, besides being one of the most successful. However, just displaying a product catalog would not help a business sell its products and services. It has to be attractive, with organized information as well. An organized, appealing and well-formatted product catalog is more likely to make an impact than a plain one with inadequate details. Products catalogs are used in various ways by businesses across the globe like:
• Product catalogs can be displayed on the company’s website or online store. The visitors can visit the website and look through the range of products offered by the company. • The product catalogs can be sent to the business directories where they can be accessed by wholesalers and retailers from different parts of the world. • The product catalogs can be emailed to prospective buyers in the form of an e-mail marketing tool.
1.2 OBJECTIVES
Since this research is aimed at computerizing the manual product catalogue of PZ Cussons, Nigeria Plc, it is expected that the new online product catalogue offer some benefits that the manual one could not offer, these benefits forms the objectives of this research work
Using a product catalog is extremely beneficial for a business. Some of the objectives of this new system are: • The main aim of any business is to create sales. As product catalogs display information about products and services of a company, it will help in creating sales orders easily • The visitors and prospective buyers can use product catalogs as effective search tools. These product catalogs are accessible at online business directories. Here, the prospective buyers
INTRODUCTION
1. BACKGROUND OF STUDY
Product catalogs are basically created to provide manufacturers and suppliers, with a platform to present their products and services efficiently to the online audience. These product catalogs are fast gaining popularity as they are the most cost-effective medium of advertising online, besides being one of the most successful. However, just displaying a product catalog would not help a business sell its products and services. It has to be attractive, with organized information as well. An organized, appealing and well-formatted product catalog is more likely to make an impact than a plain one with inadequate details. Products catalogs are used in various ways by businesses across the globe like:
• Product catalogs can be displayed on the company’s website or online store. The visitors can visit the website and look through the range of products offered by the company. • The product catalogs can be sent to the business directories where they can be accessed by wholesalers and retailers from different parts of the world. • The product catalogs can be emailed to prospective buyers in the form of an e-mail marketing tool.
1.2 OBJECTIVES
Since this research is aimed at computerizing the manual product catalogue of PZ Cussons, Nigeria Plc, it is expected that the new online product catalogue offer some benefits that the manual one could not offer, these benefits forms the objectives of this research work
Using a product catalog is extremely beneficial for a business. Some of the objectives of this new system are: • The main aim of any business is to create sales. As product catalogs display information about products and services of a company, it will help in creating sales orders easily • The visitors and prospective buyers can use product catalogs as effective search tools. These product catalogs are accessible at online business directories. Here, the prospective buyers