An Undergraduate Research Proposal Presented to the Computer Studies Department
College of Science
De La Salle University – Dasmariñas.
In partial fulfillment of the requirements for the Degree of Bachelor of Science in
Information Technology
Anthony Bryle A. Poncio
Aubrey Rose C. Quisumbing
Reimark V. Mojica
March 2013
CHAPTER 1
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Auto supply or auto parts dealers are stores which sells variety of car parts. Some auto supply companies also offers services like car repairs or maintenance and even a car wash. Auto supply has a lot of product line to sell with; it’s either for the performance side (brake fluid, coolant, radiator, engine belts, oil filters, clutch disc, hoses) or the physical side (paintjob, tires, mugs, lights). Some stores are more into car accessories (car alarm system, central lock, sound systems, vinyl, etc.) or tires and mugs selling. Big scale companies tend to have all of these.
JTU Auto Supply is a medium scaled company that sells car parts for performance and maintenance of the car. It has been running around 5 years since it was established January 2008. JTU Auto Supply’s name was derived from the initials of “Jessie T. Uy” who is the owner of the company. From the experience of its owner, Jessie T. Uy of being a taxi driver before, He got interested and came up lots of ideas about different car parts that make him successfully established JTU Auto Supply. JTU Auto Supply’s main colors are red and yellow because the colors are striking, attractive, and visible. The owner also likes the color red because he has Chinese blood.
JTU Auto Supply is different compare to other medium scaled auto supply companies because they are keen on having a certain image. They are clean, organized, and has a good structure. An impression to the buyers in proving their tag line “Tapat sa Presyo”.
JTU Auto supply has five physical branches