Online Sales Promotion

The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest, trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling, all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion, "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective manner by adding value to a product or service either to intermediaries or end users, normally but not exclusively within a defined time period."
Almost every Company uses Sales Promotion techniques at some stage of the product life cycle since sales promotion techniques provide a strong incentive to BUY!
Generally, there are 3 modes of Sales Promotion - • Consumer oriented • Sales force oriented • Retailer oriented

Advantages of Sales Promotion - Importance to Consumers

|Increased Buying Confidence - Distribution of free samples is probably the fastest and best way through which manufacturers can |
|push consumers to try a product. Once satisfied with the quality of the sample product, consumers become more confident about |
|buying a new product. |
|Reduced Rates - During promotional campaigns, companies offer their products at discounted rates. Consumers like to make use of |
|such occasions to buy larger quantities of such products. |

Advantages for Producers and Manufacturers

• Entering New Markets - Sales Promotion campaigns enable manufacturers to capture new markets. • Controlled Expenses & Measurable Results - Producers have direct control over sales promotion campaigns and this enable them to make sure that there are no undue wastages in the