Sample Design and Selection
The overall sampling strategy was to generate large and equal-sized samples of voters and non-voters. In addition, over-sampling was required in less populous regions to allow statistically meaningful analysis of the results for those areas. The following table presents the regional quotas established for this study
The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. The main research question in thesis is how consumers behave while shopping online. Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Pakistan. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping. The www is rebuild around people where social circles influence and lead to online buying.
http://www.elections.ca/res/rec/part/tud/methodology_e.pdf for samples
Chapter 6 – Overall Conclusions
This chapter provides an overall conclusion how the project has been directed. What has been achieved during this project and also my personal thoughts in developing the web site. My personal thoughts in how present development may shape the future of online apparel shopping. Finally the last section is my appraisal of the