Online Shopping in Pakistan
Examining online Purchasing Behavior: A case of Pakistan
Dr. Kashif ur Rehman
Professor Iqra University, Islamabad dr.kashifurrehman@gmail.com Ijaz ur Rehman
MS Scholar SZABIST,Islamabad ejaaz.1983@gmail.com Muhammad Ashfaq
Ph D Scholar, Iqra University, Islamabad ashfaqaeo@gmail.com Sanaullah Ansari
Ph.D Scholar SZABIST, Islamabad sanaullah@szabist-isb.edu.pk Abstract-The initiation of the Internet brought a new way of advertising and selling the products. Most of the people use internet for purchasing the goods but there still some reasons due to which people hesitate from online buying. The attitudes of the people towards buying online are different.
The purpose of this study is to examine the factors due to which the consumers feel hesitation from online shopping. For this purpose a questionnaire based survey was conducted and the questionnaires were circulated among the students of different universities and general public. 5 point likert scale was used to examine the responses. The responses were analyzed by means of frequency distribution, mean, and standard deviation analysis. The results of the analysis showed that most of the people already shop online and prefer to shop online but there are some reasons such as Psychological
Factors, Social Factors Emotional Factors, and Privacy which affect buyer’s attitudes to purchases online. The privacy and security are big problems affecting the behavior of the people to purchase online. Various attitudes of the consumers toward online purchasing are catered in the study which reveals that purchasing online are easy, comfortable and better than conventional shopping due to a variety of factors. The listed factors subject provides are prices, Convenience, and recommendation. The study also concludes that security and privacy are the major factors that hesitates consumers to purchases products online. The ratio of hesitation towards online shopping is more, which is mostly due
Dr. Kashif ur Rehman
Professor Iqra University, Islamabad dr.kashifurrehman@gmail.com Ijaz ur Rehman
MS Scholar SZABIST,Islamabad ejaaz.1983@gmail.com Muhammad Ashfaq
Ph D Scholar, Iqra University, Islamabad ashfaqaeo@gmail.com Sanaullah Ansari
Ph.D Scholar SZABIST, Islamabad sanaullah@szabist-isb.edu.pk Abstract-The initiation of the Internet brought a new way of advertising and selling the products. Most of the people use internet for purchasing the goods but there still some reasons due to which people hesitate from online buying. The attitudes of the people towards buying online are different.
The purpose of this study is to examine the factors due to which the consumers feel hesitation from online shopping. For this purpose a questionnaire based survey was conducted and the questionnaires were circulated among the students of different universities and general public. 5 point likert scale was used to examine the responses. The responses were analyzed by means of frequency distribution, mean, and standard deviation analysis. The results of the analysis showed that most of the people already shop online and prefer to shop online but there are some reasons such as Psychological
Factors, Social Factors Emotional Factors, and Privacy which affect buyer’s attitudes to purchases online. The privacy and security are big problems affecting the behavior of the people to purchase online. Various attitudes of the consumers toward online purchasing are catered in the study which reveals that purchasing online are easy, comfortable and better than conventional shopping due to a variety of factors. The listed factors subject provides are prices, Convenience, and recommendation. The study also concludes that security and privacy are the major factors that hesitates consumers to purchases products online. The ratio of hesitation towards online shopping is more, which is mostly due
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