Online Shopping Marketing Research Proposal
PROPOSAL
Identify the critical factors that influence the online shopping pattern for
consumers of Apparel products in Bangladesh.
Prepared for:
Md. Iftekharul Amin
Lecturer
Course Instructor (M609 - Market Research)
Prepared by:
Monamee Afroze Ishika (Roll: 119, MBA 46 D) Priyom Mozumdar (Roll: 124, MBA 46 D) Mohammad Zulqar Nayen (Roll: 126, MBA 46 D) Mir Zahidur Reza (Roll: 160, MBA 46 D)
Institute of Business Administration
University of Dhaka
April 21, 2013
TABLE OF CONTENTS
Introduction 1
Statement of Problem: 2
Objectives of the Research: 2
Scope: 3
Methodology: 3
Quality Control Plan: 5
Literature Review 7
What is Online Shopping? 7
What influence the Consumers? : 8
Online shopping pattern for Apparel Products: 10
Online Shopping in Bangladesh: 11
Data Analysis Plan 13
Hypothesis on consumers’ demographic and psychographic characteristics 13
Hypothesis on the consumers’ relationship with e-commerce sites 14
Time Plan for Research Work 15
Budget 16
Researcher Profile 18
Reference and Bibliography 22
INTRODUCTION
Online purchasing is not entirely a new concept in the market. It has been persistent in the background ever since the Internet was commercially available to the public. Many companies have utilized the Internet as a channel for fashion retail marketing (Murphy,
1998). The significance for retailers to having a web site is that a web site is informational and transactional in nature (Murphy, 1998). The top categories of Online
Sales according to ComScore Networks, (Freedman, 2002) are:
• Computer Hardware and Software
• Apparel and Accessories
• Office Supplies
• Books, Music and Movies
• Consumer Electronics
• Home and Garden
• Health and Beauty
• Gifting
• Sporting Goods
• Toys and Games
• Autos
• Pets
In a general view most consumers are still in heavy favor to shopping in stores. There are a number of reasons why consumers are discouraged to
Identify the critical factors that influence the online shopping pattern for
consumers of Apparel products in Bangladesh.
Prepared for:
Md. Iftekharul Amin
Lecturer
Course Instructor (M609 - Market Research)
Prepared by:
Monamee Afroze Ishika (Roll: 119, MBA 46 D) Priyom Mozumdar (Roll: 124, MBA 46 D) Mohammad Zulqar Nayen (Roll: 126, MBA 46 D) Mir Zahidur Reza (Roll: 160, MBA 46 D)
Institute of Business Administration
University of Dhaka
April 21, 2013
TABLE OF CONTENTS
Introduction 1
Statement of Problem: 2
Objectives of the Research: 2
Scope: 3
Methodology: 3
Quality Control Plan: 5
Literature Review 7
What is Online Shopping? 7
What influence the Consumers? : 8
Online shopping pattern for Apparel Products: 10
Online Shopping in Bangladesh: 11
Data Analysis Plan 13
Hypothesis on consumers’ demographic and psychographic characteristics 13
Hypothesis on the consumers’ relationship with e-commerce sites 14
Time Plan for Research Work 15
Budget 16
Researcher Profile 18
Reference and Bibliography 22
INTRODUCTION
Online purchasing is not entirely a new concept in the market. It has been persistent in the background ever since the Internet was commercially available to the public. Many companies have utilized the Internet as a channel for fashion retail marketing (Murphy,
1998). The significance for retailers to having a web site is that a web site is informational and transactional in nature (Murphy, 1998). The top categories of Online
Sales according to ComScore Networks, (Freedman, 2002) are:
• Computer Hardware and Software
• Apparel and Accessories
• Office Supplies
• Books, Music and Movies
• Consumer Electronics
• Home and Garden
• Health and Beauty
• Gifting
• Sporting Goods
• Toys and Games
• Autos
• Pets
In a general view most consumers are still in heavy favor to shopping in stores. There are a number of reasons why consumers are discouraged to
Bibliography: 1998). The significance for retailers to having a web site is that a web site is informational and transactional in nature (Murphy, 1998) Sales according to ComScore Networks, (Freedman, 2002) are: • Computer Hardware and Software