Online Social Networks in Thailand: Privacy Behavior and Concern
EMPIRICAL STUDY
ONLINE SOCIAL NETWORKS IN THAILAND:
PRIVACY BEHAVIOR AND CONCERN
INDIVIDUAL RESEARCH
SUBMITTED IN BUSINESS RESEARCH SUBJECT
FOR THE DEGREE OF MASTER OF BUSINESS ADMINISRATION
IN THE GRADUATE SCHOOL OF THE
ASSUMPTION UNIVERSITY
GRADUATE SCHOOL OF BUSINESS
BY
PONGSATHORN CHALERMCHUANG
BANGKOK, THAILAND
DECEMBER 2012
CHAPTER 1
INTRODUCTION
THE SOCIAL NETWORK 1.1 Background of the topic
The social network is the type of community between peer to peer occurring through the Social Networking Sites (Curtis, 2011). The Brief History of Social Media: Retrieved from University of North Carolina website: http://www.uncp.edu/home/acurtis/NewMedia/
SocialMedia/SocialMediaHistory.html. The core idea of social network is to providing an opportunity to exchange the knowledge and information between distance end user. New Era of the communication start on the internet which tons of information available for other to take the advantage. Social Network Sites is the middle for the member to interact with each other.
Newsday, the most popular Social Network Sites like Facebook, LinkedIn and Twitter provide ‘Self-expression’ services to the members. People who familiar with technology and Internet mostly familiar with Social Network Sites too. There is an avatar to represent each member but user must input personal information into that avatar to identify them with avatar. Not only personal information of member that can be detected, the information while interaction is occurring also can be detected by specific software name ‘Web crawler’ which state by Ying Ding, Elin K. Jacob, James Caverlee, Michael Fried, and Zhixiong Zhang (2009). Profiling Social Network: Retrieved from D-lib Magazine website: http://www.dlib.org/dlib/march09/ding/03ding.html. That is where the personal information of the member flows on the internet.
The privacy law in Thailand might not strict like to most developed countries such as US or EU. There are many of
ONLINE SOCIAL NETWORKS IN THAILAND:
PRIVACY BEHAVIOR AND CONCERN
INDIVIDUAL RESEARCH
SUBMITTED IN BUSINESS RESEARCH SUBJECT
FOR THE DEGREE OF MASTER OF BUSINESS ADMINISRATION
IN THE GRADUATE SCHOOL OF THE
ASSUMPTION UNIVERSITY
GRADUATE SCHOOL OF BUSINESS
BY
PONGSATHORN CHALERMCHUANG
BANGKOK, THAILAND
DECEMBER 2012
CHAPTER 1
INTRODUCTION
THE SOCIAL NETWORK 1.1 Background of the topic
The social network is the type of community between peer to peer occurring through the Social Networking Sites (Curtis, 2011). The Brief History of Social Media: Retrieved from University of North Carolina website: http://www.uncp.edu/home/acurtis/NewMedia/
SocialMedia/SocialMediaHistory.html. The core idea of social network is to providing an opportunity to exchange the knowledge and information between distance end user. New Era of the communication start on the internet which tons of information available for other to take the advantage. Social Network Sites is the middle for the member to interact with each other.
Newsday, the most popular Social Network Sites like Facebook, LinkedIn and Twitter provide ‘Self-expression’ services to the members. People who familiar with technology and Internet mostly familiar with Social Network Sites too. There is an avatar to represent each member but user must input personal information into that avatar to identify them with avatar. Not only personal information of member that can be detected, the information while interaction is occurring also can be detected by specific software name ‘Web crawler’ which state by Ying Ding, Elin K. Jacob, James Caverlee, Michael Fried, and Zhixiong Zhang (2009). Profiling Social Network: Retrieved from D-lib Magazine website: http://www.dlib.org/dlib/march09/ding/03ding.html. That is where the personal information of the member flows on the internet.
The privacy law in Thailand might not strict like to most developed countries such as US or EU. There are many of