Onsumer Behavior Case Solutions (Ch09-Ch14)
Consumer Behavior
Case Solutions (Ch09-Ch14)
Chapter 9
Rollerblade In Line skates
Q#1:
The diffusion of innovation refers to the tendency of new products, practices, or ideas to spread among people. Usually, when new products or ideas come about, they are only adopted by a small group of people initially; later, many innovations spread to other people.
Modeling plays an integral role in spreading new products within targeted segment, it instruct people in new styles of behavior, accelerate diffusion, and serve as advocates for products
Q#2:
Modeling Employed | Desired Response | Showing him an ad of Rollerblade | Show him the product and get information about it | Showing him a video tape of how Rollerblade skates can be used | Using skates in correct | Showing him a video tape of how Rollerblade skates can be used in new ways | Using skates in new enjoyable ways | Using Rollerblade skates in front of our friend | Using skates in correct |
Q#3: Stimulus | Response | Influence | Familiar voices | Attention, excitement | Using a celebrity in the commercial to show consumers how exciting is skates | Teenagers music | excitement | Using teenagers music will make them feel excitement | Professionals | Excitement & fun | Using some skates experts to show how enjoyable and healthier you can be if you used Rollerblade skates |
Chapter 10
Cub- Foods
1-List at least 5 marketing tactics CUB food employed in its stores to increase the probability of purchases. a) Convenience: Super Large stores that contains thousands of different products and brands under the same roof. b) Everyday low prices: by keeping cost at minimum and acquiring low margins at 15% (10 points less than average stores). c) Well-designed Layout: that guides shoppers through a sequential shopping steps based on a well-studied consumer behavior approach. d) Large Shopping carts: to stimulate
Case Solutions (Ch09-Ch14)
Chapter 9
Rollerblade In Line skates
Q#1:
The diffusion of innovation refers to the tendency of new products, practices, or ideas to spread among people. Usually, when new products or ideas come about, they are only adopted by a small group of people initially; later, many innovations spread to other people.
Modeling plays an integral role in spreading new products within targeted segment, it instruct people in new styles of behavior, accelerate diffusion, and serve as advocates for products
Q#2:
Modeling Employed | Desired Response | Showing him an ad of Rollerblade | Show him the product and get information about it | Showing him a video tape of how Rollerblade skates can be used | Using skates in correct | Showing him a video tape of how Rollerblade skates can be used in new ways | Using skates in new enjoyable ways | Using Rollerblade skates in front of our friend | Using skates in correct |
Q#3: Stimulus | Response | Influence | Familiar voices | Attention, excitement | Using a celebrity in the commercial to show consumers how exciting is skates | Teenagers music | excitement | Using teenagers music will make them feel excitement | Professionals | Excitement & fun | Using some skates experts to show how enjoyable and healthier you can be if you used Rollerblade skates |
Chapter 10
Cub- Foods
1-List at least 5 marketing tactics CUB food employed in its stores to increase the probability of purchases. a) Convenience: Super Large stores that contains thousands of different products and brands under the same roof. b) Everyday low prices: by keeping cost at minimum and acquiring low margins at 15% (10 points less than average stores). c) Well-designed Layout: that guides shoppers through a sequential shopping steps based on a well-studied consumer behavior approach. d) Large Shopping carts: to stimulate