Bettina Pressley
Strategic Management for Healthcare Organizations
September 9, 2014
Professor Dennis Coker
South University
EXECUTIVE SUMMARY
This report examines Cabarrus Memorial Hospital implementing a full-service cardiac surgery program. The report will identify the key issues to include internal and external opportunities and threats, and it is necessary to point out that the main reason for open-heart surgery strategic plan development was the fact that patients had to go to other hospitals for similar services. Such transfers were extremely dangerous for their health, and they needed an immediate reaction to an acute state. The “continuity of care for the cardiology patient was critical”. The top management aimed to minimize patient transfers and provide stability in choosing the staff, technology and equipment. Establishing a full-service hospital was the main idea of the further logical development of the Cabarrus Memorial Hospital. Therefore, its mission complies with the program of open-heart surgery.
Key Issues
The lack of open heart surgery program at Cabarrus Medical Center results in requiring patients who require open heart surgery or coronary angioplasty services to transfer to another hospital, delaying necessary treatment and causing anxiety and hassle to the patient and their family. Should the current mix of cardiac services be expanded to include open heart surgery? Are there adequate patient volumes in the hospital’s service area to support an expansion effort? Is there sufficient justification to obtain the required Certificate of Need from the North Carolina Department of Health and Human Services? Is there sufficient revenue to cover the costs associated with the required construction, renovation, medical equipment and staffing? Is there sufficient organizational leadership available to champion the initiative and improve the likelihood for successful implementation and